Job Summary
The Director, Global Marketing and Product Management leads and develops a high performing Product Management and Downstream Marketing organization while driving portfolio strategy, commercialization, and business growth across the Life Science portfolio. This role partners closely with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams to align customer needs, market opportunities, and business objectives. Responsibilities include portfolio strategy, product lifecycle management, go-to market execution, pricing, market intelligence, demand generation, and portfolio optimization. Success is measured through talent development, customer adoption, revenue growth,
Key Duties
Leadership & Culture
- Lead, develop, and mentor Product Management and Downstream Marketing professionals, building a high-performing, customer-focused, and accountable organization.
- Foster a culture of innovation, accountability, collaboration, and customer focus.
- Establish strong cross-functional partnerships to align priorities, improve execution, and achieve business objectives.
- Champion continuous improvement, talent development, succession planning, and organizational effectiveness.
Product Strategy & Portfolio Leadership
- Lead portfolio financial performance, including revenue growth, pricing strategy, forecasting, profitability, and investment prioritization to achieve annual operating plan objectives.
- Define and execute portfolio and commercialization strategies that drive revenue growth, profitability, and market leadership.
- Own product lifecycle management, including roadmap development, commercialization, portfolio optimization, and end-of-life decisions.
- Lead Voice of Customer initiatives to identify unmet customer needs, emerging market opportunities, and evolving industry requirements.
- Translate customer, market, and competitive insights into product investments and strategic growth opportunities.
- Monitor portfolio performance and implement actions to achieve business objectives.
Downstream Marketing & Commercial Execution
- Lead product positioning, value proposition development, market segmentation, and go-to-market strategies.
- Partner with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams to ensure successful product launches and market adoption.
- Develop pricing strategies and commercial programs that maximize customer value and business performance.
- Develop and execute annual operating plans, strategic initiatives, and long-term growth objective
Digital Marketing & Demand Acceleration
- Drive digital marketing, lead generation, and demand creation initiatives that increase awareness, engagement, and pipeline growth.
- Leverage data, analytics, and customer insights to optimize campaign effectiveness and return on investment.
- Partner with Commercial teams to accelerate customer acquisition and market penetration.
- Evaluate and implement emerging digital marketing tools and capabilities to enhance commercial performance.
Qualifications
• Bachelor’s degree required; MBA or advanced degree strongly preferred • 10+ years of progressive experience in product management and downstream marketing within life sciences, diagnostics, biotech, or adjacent regulated markets • Proven people leader with experience managing teams in product management and/or downstream marketing • Demonstrated success owning product commercialization, go-to-market execution, and lifecycle performance • Strong experience using digital marketing and demand generation to drive measurable commercial outcomes • Ability to simplify complex technical offerings into compelling, differentiated customer value • Data-driven mindset with a bias for action and accountability
• Travel: 25%
Preferred • Experience in IVD, diagnostics, OEM life sciences, or B2B scientific markets • Experience leading global or multi-region portfolios • Familiarity with CRM, marketing automation, and performance analytics platforms • Track record of launching new products that materially impacted growth • Strong financial and business acumen, including pricing, forecasting, profitability analysis, and portfolio management.
