Position OverviewThis position will build the connection between a differentiated guest experience, the right external partners, and meaningful earned attention to create an Experience 12 Partnership 12 PR flywheel meant to strengthen brand relevance, reputation, and business performance.
The Director, PR & Partnerships will develop a portfolio-wide strategy while remaining capable of taking major partnerships and activations from initial idea through negotiation, launch, amplification, and measurement. This role welcomes a hospitality marketer who understands culture, programming, collaboration, operational integration, and what makes a property or experience genuinely worth covering.
This person will work as a peer to the Creative Director, Brand, with both roles reporting directly to the SVP, Marketing. The Creative Director shapes the brand and experience; the Director, PR & Partnerships builds the external relationships, programs, and earned media around it.
Key ResponsibilitiesEarned Media and Reputation Strategy- Develop and lead an earned-media strategy across the EOS Hospitality portfolio, connecting property positioning, business priorities, cultural relevance, programming, partnerships, and newsworthy moments.
- Partner with Marketing Directors and leaders across the organization to build a proactive story pipeline across hotels, restaurants, destinations, team, new concepts, partnerships, and guest experiences. Marketing Directors will maintain day-to-day oversight of their hotel PR, laddering up to the strategy developed by the Director, PR & Partnerships.
- Oversee announcements around new transitions and other key EOS Corporate initiatives.
- Maintain strong relationships with relevant travel, hospitality, F&B, lifestyle, design media.
- Define success beyond placement volume, focusing on quality, authority, and relevance.
- Use credible, independent coverage to provide authoritative third-party validation of EOS brands and strengthen visibility across traditional and emerging discovery channels.
- Partner with Digital and property Marketing teams to ensure partnerships and earned media coverage are leveraged as content across owned channels.
Strategic Partnerships- Identify, cultivate, negotiate, and manage partnerships that advance property and portfolio business priorities, expand audience reach, and reinforce brand positioning.
- Build a tentpole partnership and events strategy that develops opportunities spanning two or more properties or markets.
- Set the property-level partnership framework, and support high-value local partnerships as needed.
- Build relationships with complementary brands, creators, cultural organizations, chefs, community partners, and other relevant collaborators.
- Evaluate potential partners based on brand fit, audience relevance, operational feasibility, content value, earned-media potential, commercial value, and ability to enhance the guest experience. Audit existing EOS Hospitality partners for activation consideration.
- Lead major partnerships end to end, including concept development, outreach, pitch, negotiation, deliverables, activation planning, amplification, and post-program evaluation.
- Establish clear handoff expectations so property teams own last-mile execution and sustained adoption after a recurring program or partnership has been launched.
Agency and External Partner Leadership- Serve as the senior EOS relationship owner for PR agencies, strategic partners, and activation resources. Lead agency performance reviews where appropriate.
- Establish agency scopes, standards, ways of working, priorities, reporting expectations, and performance measures across the portfolio.
- Lead major story development, senior leadership media opportunities, portfolio and employer positioning.
- Determine when external activation support is needed, and create a bench of partners.
- Note: Property Marketing Pods continue to manage routine property-level agency workflow, local inputs, approvals, and day-to-day hotel priorities.
Experience and Capabilities- Approximately 10 or more years of progressive experience across public relations, strategic partnerships, brand marketing, programming, experiential marketing, or related disciplines.
- Strong background in hospitality, restaurants, luxury lifestyle, travel, experiential retail, entertainment, culture, or another experience-led consumer category.
- Established network of compatible media, brand, cultural, and partnership relationships, with the ability to expand that network on behalf of EOS.
- Demonstrated ability to develop and execute partnerships, activations, or programs from initial concept through launch and measurement.
- Strong understanding of what creates a credible media story and how earned media, partnerships, programming, content, and guest experience work together.
- Experience managing PR agencies, partnership negotiations, budgets, deliverables, timelines, and multiple senior stakeholders.
- Commercially minded, with the ability to connect reputation and cultural relevance to portfolio and property business priorities.
- Strong communicator and presenter who can represent EOS confidently with owners, executives, media, agencies, partners, and property leadership.
- Deep understanding of property realities and operational needs. A true partner to the field.
- Highly organized, proactive, collaborative, and comfortable moving between strategic planning and hands-on execution.
- Willing and able to travel regularly to properties, activations, and relevant industry events.
The annual salary for this position is $145,000 to $165,000 
