Reporting to: Director, PR & Brand Marketing
Team: PR & Brand Marketing | J.Crew
Role Overview
The Manager, Public Relations plays a key role in shaping and executing J.Crew’s external communications strategy across men’s, women’s and kids. Reporting to the Director of PR & Brand Marketing, this role leads consumer media strategy and oversees day-to-day media relations, PR events, VIP and stylist relations, while supporting executive communications and broader brand storytelling.
The Manager will translate J.Crew’s seasonal marketing and business priorities into compelling external narratives, identifying opportunities to drive meaningful coverage and cultural relevance beyond traditional fashion media. This role will work closely with internal teams and external agency partners to ensure a cohesive, proactive approach to communications.
Key Responsibilities
Consumer Media Strategy & Media Relations
* Manage consumer media strategy across men’s, women’s and kids, spanning fashion, lifestyle, culture, entertainment, retail and broader consumer media.
* Develop proactive PR strategies around seasonal campaigns, product launches, brand initiatives and key cultural moments.
* Identify compelling narratives and new angles that extend brand storytelling beyond individual product launches and traditional fashion coverage.
* Lead relationship development with editors, reporters and key media contacts.
* Oversee development of press materials, pitches, media alerts, talking points and other external communications.
* Identify opportunities to sustain key brand narratives over time and build longer-term media stories around J.Crew’s products, people and brand strategy.
* Partner with external PR agencies to establish priorities, guide outreach and ensure strategies are delivering against broader brand objectives.
* Monitor the media and cultural landscape to identify emerging opportunities, potential risks and relevant conversations for the brand.
* Oversee coverage reporting and translate results and learnings into recommendations for future PR strategy.
Executive Communications
* Support the Director of PR & Brand Marketing in developing and executing executive media strategy.
* Identify opportunities for executive interviews, profiles, panels, speaking engagements and thought-leadership moments in partnership with Corporate Communications.
* Develop briefing materials, key messages, talking points and background documents for executive media opportunities.
* Support preparation and coordination for executive interviews and external appearances.
PR Events
* Manage strategy and execution for PR events, dinners and activations.
* Develop event objectives and ensure events support broader communications and brand priorities.
* Oversee press, talent and VIP guest-list strategy in partnership with the Director and broader team.
* Manage external agencies, production partners and vendors to ensure events are executed to brand standards.
* Oversee invitations, guest communications, run-of-show and on-site PR execution.
* Identify opportunities to maximize press and cultural impact before, during and following key brand events.
VIP & Stylist Relations
* Oversee J.Crew’s VIP and stylist relations strategy, ensuring outreach supports seasonal product and brand priorities.
* Build and maintain relationships across celebrity, stylist, publicist and broader cultural networks.
* Develop proactive product-placement and gifting strategies around key launches and cultural moments.
* Identify opportunities for organic celebrity dressing and product visibility.
* Support day-to-day gifting requests, stylist pulls, dressing opportunities and proactive outreach.
* Track placements and relationship development to inform ongoing VIP strategy.
* Support talent and cultural casting.
Team Leadership & Cross-Functional Partnership
* Partner closely with Brand Marketing, Creative, Social, Merchandising, E-commerce and other cross-functional teams to develop integrated storytelling strategies.
* Work closely with the Director of PR & Brand Marketing to translate broader brand and business priorities into actionable communications plans.
* Manage external PR agencies and partners, setting clear objectives, deliverables and expectations.
* Own team operational needs including budgets, contracts, invoices, product orders and other administrative workflows.
Qualifications
* 5–7 years of experience in public relations, communications or brand marketing, ideally within fashion, retail or a culturally relevant consumer brand.
* Demonstrated experience developing and executing consumer media strategies and securing meaningful earned media coverage.
* Strong existing relationships across fashion, lifestyle, culture, entertainment and consumer media.
* Experience supporting executive communications and working with senior leadership.
* Experience leading PR events and working across VIP, stylist and celebrity relations.
* Strong understanding of the evolving media and cultural landscape with an ability to identify stories that can resonate beyond traditional fashion press.
* Exceptional written and verbal communication skills with strong storytelling and messaging instincts.
* Experience managing external agency partners.
* Highly organized with the ability to balance long-term strategy with fast-moving day-to-day execution.
* Strong judgment, discretion and ability to operate effectively with senior internal and external stakeholders.
Core Attributes
A strategic and proactive communications leader with strong media instincts, cultural awareness and a deep understanding of how earned media can build brand relevance. An excellent relationship builder and storyteller who can connect product, brand and business priorities to broader consumer conversations while maintaining a high bar for execution.
We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.
Benefits + Perks
Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.
Salary Range: $97,600.00 - $126,300.00
At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.
