Bachelor's degree in marketing, journalism, writing, or communication with 4+ years in marketing and content development
Minimum of 1 year managing professional staff
Exceptional attention to detail
Superior communication, writing, and proofing skills
Ability to manage multiple projects simultaneously
Excellent command of written English and familiarity with AP Style
Higher education or sales experience preferred
Authorized to work in the U.S. without sponsorship
Successful completion of background and driver check per Coe College policy
Responsibilities
Understand and enhance Coe's existing brand while integrating new ideas
Create and manage original content and campaigns across various marketing channels
Tailor content for specific platforms, recognizing their unique values
Lead content development staff in creative brainstorming sessions
Independently seek out compelling stories for marketing alignment
Supervise the Content Development Manager and Videographer as part of the leadership team
Make informed decisions on content development and execution
Analyze statistics and publications to create effective marketing messages
Benefits
Collaborative work environment focused on educational mission
Opportunities for professional development and growth
Engagement with a diverse team
Commitment to ethical decision-making
Supportive atmosphere for creativity and innovation
Full Job Description
Executive Director/Director of Marketing
Essential Job Responsibilities:
Understand Coe's existing brand and implement others' ideas
Create and oversee the development of original content and campaigns for marketing avenues including the website, social media, video, media relations, written stories and other materials in a fast-paced setting
Tailor content to specific platforms and understand the value of application to a variety of platforms
Lead the content development staff in brainstorming and demonstrate continual creativity and brainstorming individually
Proactively and independently seek out stories and selling points for marketing use within the office's overall strategy and goals
Serve as direct supervisor for the Content Development Manager and Videographer, and as a member of the Marketing Office's leadership team
Act as a sound decision-maker on preliminary content development and execution
Review statistics and third-party publications to produce digestible selling points for the college
Qualifications:
Bachelor's degree in marketing, journalism, writing, communication and a minimum of 4 years of experience in marketing and content development
At least one year of experience managing professional staff
Exceptional attention to detail
Superior communication, listening, writing and proofing skills
Ability to effectively juggle multiple projects and priorities at one time
Excellent command over written English as well as familiarity with AP Style
Higher education and/or sales experience desired but not required
Applicants must be authorized to work for ANY employer in the United States as we are unable to sponsor or take over sponsorship of an employment Visa at this time
Successful completion of a background and driver check in accordance with Coe College policy
Knowledge, Skills and Competencies:
Position Specific:
Strong decision-making skills and judgement
Familiarity with social media (Instagram, Snapchat, Twitter, Facebook, LinkedIn) and websites for business use, including an understanding and appreciation for the power of digital marketing
Knowledge of the latest technology and marketing trends, and desire to continually expand that knowledge
Ability to think in a creative and imaginative way on long- and short-term timelines, and in individual and group settings
Ability to excel and deliver high-quality, unique content in high-pressure situations
Demonstrated ability to collaborate with people from a wide variety of offices and maintain a positive atmosphere while working under time constraints and deadlines
Ability to read quantitative and qualitative data/reports and develop digestible, compelling selling points
Naturally flexible and comfortable with shifting gears and pivoting quickly based on the shifting market
Coe Competencies:
Dedication to the educational mission of a private, residential liberal arts college.
Ability to maintain positive relationships in a collaborative and diverse team atmosphere.
Commitment to excellent customer and/or student service.
Demonstrated ethical and responsible decision making.
Consistent attendance and accountability necessary to meet position objectives.
Working Conditions and Physical Requirements:
Ability to sit or stand for long periods of time and navigate the entire campus.
