About the Role:A large portion of global remittance volume still moves through physical, in-person channels: agent locations, ethnic grocery and retail storefronts, check-cashing outlets, and other brick-and-mortar money transfer points. The Director of Offline Customer Acquisition owns the strategy and execution required to reach these customers where they send money today and convert them into active Remitly customers.
This is a new, strategic leadership role. You will be tasked with creating a new capability from the ground up - you'll build the offline acquisition strategy and drive it forward working with teams across Remitly.
You Will:- Define and own the strategy for acquiring customers who currently send remittances through physical, in-person channels, and converting them into active Remitly customers.
- Use transaction, demographic, and competitive data to identify and prioritize the geographies, communities, and storefront networks with the greatest offline-to-digital opportunity.
- Design and run in-market acquisition programs: in-store signage and point-of-sale partnerships, local sponsorships and community activation, local media in relevant languages, direct mail, and grassroots or field marketing.
- Build and manage a network of external partners - media and creative agencies, local marketing vendors, and retail or community partners - to execute campaigns across multiple markets and languages.
- Partner with Legal and Compliance on any in-store, partner-facing, or community marketing materials and program structures.
- Define success metrics for offline acquisition (cost per acquisition, activation rate, retention of offline-acquired cohorts) and build a measurement approach with Analytics for channels that lack native digital tracking.
- Collaborate with Brand, Growth Marketing, Product, and regional teams so offline programs stay consistent with brand and reinforce - rather than duplicate - digital acquisition efforts.
- Own the offline acquisition budget, negotiate vendor and media contracts, and report on program performance and ROI to leadership.
- Continuously test and iterate go-to-market approaches by channel, geography, and community to find what reliably converts offline senders to Remitly.
You Have:- 8+ years in marketing, growth, or business development, including meaningful experience in offline, local, or community marketing, retail partnerships, or channel marketing.
- A track record of building and running acquisition programs outside digital channels - direct mail, out-of-home, local sponsorships, retail or point-of-sale partnerships, community or ethnic media.
- Comfort with building a new business: skilled at directing agencies and vendors to bootstrap a business; rallying cross-functional partners without formal authority; and ultimately making strategic hires to build a high performing lean team.
- Strong analytical instincts, with the ability to build a measurement framework for channels that lack native digital tracking and to make the business case for continued investment.
- Demonstrated experience using AI tools to operate and scale a business.
- Experience working with or marketing to immigrant, diaspora, or multicultural communities strongly preferred.
- Comfort with ambiguity and building a new strategy and function from a blank page.
- Bachelor's degree or equivalent experience; MBA a plus but not required.
Compensation Details. The starting base salary range for this position is typically $184,000 - $220,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.
Our Benefits:- Flexible paid time off
- Health, dental, and vision + 401k plan with company matching
- Paid parental, medical, military and family care leave
- Mental Health & Family Forming Benefits
- Employee Stock Purchase Plan (ESPP)
- Continuing education
Our Connected Work Culture: Driving Innovation, TogetherAt Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster.
Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.
