Director of Sales, you'll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.
Your Role:As the
Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You'll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.
Position Highlights:- Status: Full Time
- Schedule: 9:00am-5:00pm, Monday-Friday; rotating Saturdays
- Location: Fully on-site - Brooklyn, NY
- Compensation: $120,000 base + commission target of $200k+ for OTE
Why You'll Love This Community:The Watermark at Brooklyn Heights offers a sophisticated, urban retreat nestled in a beautifully renovated historic landmark just steps away from the Brooklyn Heights Promenade. This vibrant senior living community combines elegance with engagement through curated programs, cultural events, and wellness amenities-ranging from a spa, rooftop terrace, and movie theater to art galleries, salons, and European-style cafés. With tailored living options (Independent, Assisted, Memory Care) and round-the-clock personalized care, residents enjoy both refined comfort and meaningful social connection in one of Brooklyn's most iconic neighborhoods.
What You'll Do:- Execute all facets of the company's Sales Playbook, including discovery, tours, follow-up, objections, and closing
- Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
- Build, nurture, and maintain referral networks through external outreach, presentations, and business development
- Manage inquiries from all lead sources, providing timely responses and professional follow-up
- Conduct personalized tours and discovery meetings to connect with prospective residents and families
- Maintain accurate CRM data to track leads, activity, and conversion metrics
- Plan and execute community marketing initiatives and sales events to drive qualified leads
- Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
- Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
- Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
- Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
- Represent the community with professionalism, integrity, and compassion in all interactions
Qualifications:- Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
- Minimum 2 years of sales and marketing experience in senior living housing is required
- Proven record of achieving sales targets and occupancy goals
- Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Experience using CRM systems to manage leads and track performance
- Strong communication, presentation, and relationship-building skills
- Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
- Professional, compassionate approach with a resident- and family-first mindset
- Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)
Why Join Us?- Enjoy a comprehensive benefits package - medical, dental, vision, PTO, 401(k) and more for eligible positions
- Thrive in a purpose-driven environment that puts residents first
- Join a collaborative, supportive leadership team that values your voice
- Build meaningful connections and create lasting impact for residents and their loved ones
Benefits You'll Enjoy:- Competitive wages
- Early access to earned wages before payday!
- Flexible scheduling options with full-time and part-time hours
- Paid time off and Holidays (full-time)
- Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
- 401(K) with employer match
- Paid training
- Opportunities for growth and advancement
- Meals and uniforms
- Employee Assistance Program
JOB CODE: 1008762 
