Summary: The Director of Sales, Marketing, & Events will play a critical role in this next chapter, leading the sales and marketing strategy that showcases the refreshed guest experience, attracts new group and leisure business, and strengthens the resort's competitive position within the luxury travel market. Through innovative campaigns, strategic partnerships, and targeted business development efforts, this leader will maximize the impact of the renovation while driving long-term revenue growth and market share.
The Director of Sales, Marketing, & Events provides strategic leadership and direct oversight of the hotel's Sales, Marketing, and Events operations. This role is responsible for the department's budget and P&L performance, revenue forecasting, advertising and marketing initiatives, business planning, and the overall effectiveness of a high-performing team of sales and event professionals. Reporting directly to the General Manager, with oversight from the Regional Vice President of Sales and Events, this leader plays a vital role in driving the hotel's commercial success.
In addition to leading sales, marketing, and event strategies, this position serves as a trusted partner to ownership by providing clear, data-driven insights into the hotel's performance. The Director will prepare and deliver presentations for ownership meetings and calls, including revenue forecasts, market trends, strategic initiatives, renovation impacts, and business performance updates. This role requires the ability to communicate with clarity, confidence, and strategic vision while maintaining strong alignment between ownership objectives and property goals.
The Director will also lead efforts to position the hotel's newly renovated guest rooms at the forefront of all sales and marketing strategies. By developing compelling campaigns, cultivating strategic partnerships, and leveraging the enhanced guest experience in business development efforts, this leader will help reinforce Andaz Miami Beach Resort and Spa's reputation as a premier destination for both group and leisure travelers.
Equally important, the Director of Sales, Marketing, & Events is responsible for recruiting, developing, and coaching sales and event leaders, interns, and administrative colleagues. This individual will maintain excellence in contracting, quoting, retention, reactivation, and acquisition processes while fostering a collaborative, high-performing culture that maximizes revenue and engagement.
Qualifications:- Previous hotel sales, marketing and event management experience; luxury experience highly preferred
- Professional presentations skills
- Must be a caring leader that builds trust and engagement by cultivating genuine relationships.
- Innovative thinker that will challenge business processes and concepts in order to drive results.
- Must be creative and strategic in developing marketing/advertising campaigns and be managing various social media platforms
- Clear, concise written and verbal communication skills
- Excellent organizational and time management skills
- Must be proficient with computers as well as Microsoft Office
- Comfortable with sales and revenue systems/programs
