Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree preferred.
8-10+ years of progressive sales leadership experience, particularly in hospitality or health & wellness sectors.
Proven track record in developing integrated sales and marketing strategies that enhance brand visibility and revenue.
Strong expertise in digital marketing, CRM, analytics, and brand management.
Experience leading teams and managing multi-channel marketing programs and budgets.
Strategic thinker with strong commercial acumen and results-driven approach.
Exceptional communication and relationship-building skills.
Responsibilities
Own and execute the revenue growth strategy across various business lines.
Develop go-to-market strategies to enhance guest acquisition and retention.
Collaborate with Operations and Finance to meet sales and profitability targets.
Analyze customer and sales data to identify growth opportunities.
Identify new revenue streams and strategic partnerships.
Support market expansion with localized growth strategies.
Establish KPIs and performance reporting for commercial success.
Benefits
Opportunity to lead and shape a growing brand in the health and wellness sector.
Collaborative work environment with direct access to executive leadership.
Engagement with diverse stakeholders, including wellness organizations and local businesses.
Focus on sustainable revenue growth and market expansion.
Potential for professional development and advancement within the company.
Full Job Description
Overview
The Director of Sales leads Impact Kitchen's revenue growth and market expansion across Sales, Catering, Partnerships, Community, and Market Growth. Based in New York City, this executive drives guest acquisition, retention, lifetime value, and sustainable revenue growth while championing Impact Kitchen's food philosophy, hospitality standards, and commitment to health and wellness.
Success means growing revenue, expanding market presence, strengthening the brand, and building a scalable commercial engine that supports Impact Kitchen's continued expansion across North America.
Reports To: President
Direct Reports
Community Manager, NYC
Catering Sales Manager, NYC
Sr. Catering & Partnership Manager, TOR
Key Collaborators
Co-Founder, Head of Growth & Innovation
Director of People & Culture
Director of Operations - NYC & Toronto
Director of Finance
Director of Product Development
Marketing Manager
Core Responsibilities
Own the company-wide revenue growth strategy across restaurants, catering, digital ordering, partnerships, and future business lines.
Develop go-to-market strategies that drive guest acquisition, frequency, retention, and lifetime value.
Partner with Operations and Finance to achieve Net Sales, Guest Count, Average Cheque, and profitability targets.
Own the guest acquisition funnel and use customer, sales, and financial data to identify opportunities for growth.
Identify and develop new revenue streams, customer segments, strategic partnerships, and growth opportunities.
Support market expansion and new restaurant openings through localized growth strategies.
Establish commercial KPIs, forecasting, quarterly goals, and performance reporting.
Establish clear goals, KPIs, accountability, and development plans for direct reports
Own and scale Catering and B2B revenue, with clear revenue, margin, acquisition, and retention targets.
Build relationships with corporate offices, wellness organizations, fitness studios, healthcare providers, universities, and local businesses to revenue.
Lead outbound sales through networking, cold outreach, in-person visits, tastings, pop-ups, and community engagement.
Maintain a disciplined sales pipeline and CRM, managing opportunities from prospecting through close and retention.
Optimize third-party catering platforms to maximize visibility, conversion, and order volume.
Partner with Operations to ensure commercial growth aligns with capacity, profitability, and exceptional service.
Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree considered an asset.
8-10+ years of progressive sales leadership experience, including 3-5+ years within hospitality, restaurant, retail, or consumer-facing lifestyle or health & wellness brands.
Proven success developing integrated sales & marketing strategies that drive traffic, revenue growth, guest acquisition, and brand awareness.
Strong expertise in digital marketing, loyalty programs, CRM, analytics, public relations, and brand management.
Demonstrated experience leading teams, managing agencies, and overseeing multi-channel marketing programs and budgets.
Strategic and analytical thinker with strong commercial acumen and a results-oriented mindset.
Experience in a nutrition-focused wellness brand is considered an asset.
Exceptional communication, storytelling, leadership, and relationship-building skills.
Passion for hospitality, food, wellness, and delivering exceptional guest experiences.
Highly collaborative, adaptable, and effective in a fast-paced, multi-unit environment.
