Experience with spirit suppliers, distributors, or hospitality
Passion for super premium brown spirits (Rum, Scotch, Bourbon)
Motivated self-starter with a gregarious personality
Exceptional organizational and event management skills
Strong networking and interpersonal abilities
Fluent in English and Spanish
Responsibilities
Bring the Brugal 1888 brand to life through engaging events and activations
Educate consumers, trade partners, and influencers about the brand
Build brand awareness through sampling and partnerships
Develop relationships with distributors to enhance brand visibility
Collaborate with local teams to execute marketing programs
Represent Brugal 1888 at various consumer and trade events
Identify local trends and opportunities for brand growth
Benefits
Opportunity to work with a prestigious ultra-premium brand
Engagement in dynamic events and brand activations
Networking with industry professionals and influencers
Creative freedom to develop marketing strategies
Exposure to the spirits industry and market trends
Full Job Description
Embrace Excellence
The Brugal 1888 Brand Specialist is a dedicated, passionate, brand champion, embodying the essence of the brand, with the goal to help make Brugal 1888 the recognized global leader in ultra-premium rum. The Brand Specialist will be spearheading building brand awareness and relevancy in New York and New Jersey through their social media presence, leading digital and live trial, education, brand sponsored events, building trade and distributor relationships, and building a network of influencers and connections to New York based lifestyle brands. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results.It is imperative that the Brand Specialist embodies the essence of the brand, behaviour and delivery of key brand messages.
Make an Impact
The Brugal 1888 Brand Specialist is a passionate brand ambassador responsible for increasing brand awareness, advocacy and consumer recruitment within their market. Key responsibilities include:
Bring the Brugal 1888 brand to life through engaging events, activations, training and consumer experiences.
Act as the local brand and rum expert, educating consumers, trade partners, distributors and key influencers.
Build brand awareness and recruit new consumers through sampling, partnerships, events and influencer engagement.
Develop strong relationships with distributor and trade partners to increase brand visibility, advocacy, listings and menu placements.
Work closely with local commercial and brand teams to deliver marketing programmes and achieve market objectives.
Represent Brugal 1888 at consumer, trade and media events and support relevant social media activity.
Identify local trends, opportunities and partnerships that can accelerate brand growth.
Manage assigned travel and entertainment budgets and provide regular reporting on activity, insights, performance and competitor trends.
Must reside in New York Metro area or New Jersey.
Closing 16th November
Your Talent and Skills
BS/BA or equivalent work experience
Must have previous job experience with spirit suppliers, distributors, hospitality, or preferably all three
Passion for super premium brown spirits (Rum, Scotch, Bourbon)
Motivated self-starter, gregarious personality, articulate, charismatic, polished, and professional
