Director of Sales and Marketing Technology

A day in the life

A day in the life of a Director of Sales and Marketing Technology centers on aligning Salesforce and the broader marketing tech stack with the company's sales and marketing goals. The day often begins with reviewing Salesforce updates, evaluating new features, and shaping strategy to ensure the platform supports lead management, reporting, and customer engagement. From there, the director may oversee configuration and integrations, work with administrators and developers, and coordinate with the SVP of Marketing and CTO to prioritize and advance technology projects. Much of the day involves managing tools that support email marketing, AI-driven insights, and online chat, ensuring each system is optimized and fully connected to Salesforce. The director also reviews data practices, analyzes performance metrics, and collaborates with vendors to keep platforms running smoothly. Training and support remain ongoing responsibilities, helping sales and marketing teams adopt new features and use technology effectively. Leading a team across Salesforce, email, AI, and chat functions, the director fosters collaboration, guides development, and ensures technology decisions drive measurable results-all while upholding Stanley Martin's Mission, Vision, and Values.

Technical Tools Used Daily

• Microsoft Office Suite
• SharePoint
• Looker

What is Stanley Martin looking for ?

The ideal Director of Sales and Marketing Technology candidate brings a mix of technical strength and strong interpersonal skills, working as a team player who approaches each responsibility with careful attention to detail and solid organizational habits. This person is comfortable using MS Office and MS Teams, communicates clearly in both written and verbal formats, and maintains a positive attitude while supporting teams across sales, marketing, and technology. As a self-starter, they take initiative, build strong working relationships, and share insights in a way that helps others move forward with confidence-qualities that are essential to success in this role.

Must Haves

• Extensive experience in a leadership role overseeing Salesforce implementations and managing other marketing technologies, including email marketing, AI, and online chat, within a similar industry.
• In-depth knowledge of Salesforce CRM, Marketing Cloud, and related products.
• Salesforce Administrator and Developer certifications are highly desirable.
• Familiarity with a broad range of marketing technologies and their integration points, with specific expertise in email marketing, AI, and online chat.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Excellent communication and interpersonal skills.
• Proven ability to collaborate effectively with cross-functional teams.
• Results-oriented with a focus on driving revenue growth through Salesforce and marketing technology optimization.

What's In It For Me:

• Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
• Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
• Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
• 12 weeks of paid maternity leave through our Short-Term Disability Plan
• Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
• Continue your education with tuition and certification reimbursement
• Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
• Protect yourself from identity theft or travel mishaps with our no-cost coverage
• Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
• Get access to your paycheck early with an advanced pay option through Dayforce Wallet
• Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more

Stanley Martin Homes has been building new homes since 1966. Headquartered in Reston, VA, Stanley Martin Homes is one of the nation's fastest-growing homebuilders, having built more than 25,000 homes and operating in 14 metropolitan areas and seven states, including Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia. Named National Builder of the Year in 2021 by Builder Magazine, Stanley Martin Homes is driven to deliver on its mission to "design and build homes people love at a price they can afford."

At Stanley Martin Homes, you're not just joining a company-you're joining a team. Whether your passion is in sales, construction, or operations, you'll contribute to delivering an exceptional home buying experience that helps people realize their dreams.

To hear from our team members about why they love working at Stanley Martin Homes, click here.

This position pays between $149,200.00 to $166,500.00 annually plus bonus.