Director of Sales and MarketingWe are seeking a Director of Sales and Marketing to lead occupancy growth at Trulee Evanston, a 160 unit senior living community located in Evanston, IL.
This role is ideal for a driven, relationship-focused sales leader who thrives on building referral networks, guiding families through the decision-making process, and delivering results while maintaining a compassionate, resident-centered approach.
About the opportunityThis is a high-impact sales leadership role at Solera's flagship Trulee Evanston community. The Director of Sales & Marketing will manage two sales team members while also carrying a direct sales role, supporting a high-occupancy community with continued growth runway in the Chicago market, including Aurora and Foundry Park. We are seeking a top-performing sales leader with 5+ years of proven senior housing sales experience and a track record of driving occupancy, referrals, and move-ins.
Compensation for this role includes a base salary of $115,000, plus a strong commission/bonus plan with annual earning potential of over 30% based on continued strong performance.
Key ResponsibilitiesSales Strategy & Occupancy Growth- Develop and execute a structured sales and marketing strategy to achieve budgeted occupancy
- Generate and convert qualified inquiries, referrals, tours, and move-ins
- Utilize Solera sales methodologies to achieve targeted closing ratios
- Track, analyze, and report sales performance and conversion metrics
Lead Management & Follow-Up- Respond promptly to all inquiries and ensure consistent follow-up
- Maintain accurate lead and activity tracking within the CRM
- Measure referral source effectiveness and adjust outreach strategies accordingly
Referral Development & Community Outreach- Build and maintain strong relationships with hospitals, physicians, rehab centers, and other referral partners
- Achieve and maintain weekly outreach and referral contact goals
- Attend networking events and represent the community professionally in the local market
Tour Readiness & Community Presentation- Ensure model, respite, and rent-ready rooms are tour-ready at all times
- Conduct daily walk-throughs to ensure the community presents at its best
- Partner with leadership on staging and presentation of model spaces
Marketing & Reporting- Complete weekly marketing and occupancy reports
- Develop Competitive Market Analyses at least twice annually
- Partner with the Home Office team on advertising, branding, and public relations initiatives
- Support social media and local marketing efforts
Leadership & Collaboration- Partner closely with the Executive Director to align sales strategy with operational goals
- Participate in stand-up meetings and cross-department collaboration
- Assist with special events, open houses, and community programs
The Ideal Candidate- Approaches the role with an entrepreneurial, ownership mindset
- Is motivated by exceeding sales and occupancy goals
- Builds trust with families through empathy, professionalism, and follow-through
- Maintains flexibility to meet prospect and referral schedules, including some evenings and weekends
- Demonstrates integrity, accountability, and strong leadership presence
Required Qualifications & Experience- Bachelor's degree preferred or equivalent combination of education and experience
- 5+ years of successful sales experience, preferably in senior living, healthcare, hospitality, or real estate
- Proven track record of meeting or exceeding occupancy or revenue goals
- Strong verbal and written communication skills; comfortable presenting to individuals and groups
- Commitment to exceptional customer service
- Proficiency with CRM systems and basic office technology
- Valid driver's license and reliable transportation
#LI-JV1
#IND123
