Director of Sales and Marketing

Senior Living Talent Group

$90K — $120K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Demonstrated success in senior living sales (Independent/Assisted Living required; Memory Care preferred).
  • Proven track record in luxury or high-end residential apartment sales.
  • Strong leadership, communication, and negotiation skills.
  • Ability to develop and execute strategic sales and marketing initiatives.
  • Experience managing and motivating a sales team.
  • Knowledge of senior living operations and community marketing strategies.

Responsibilities

  • Lead all sales and marketing initiatives to achieve occupancy and revenue goals.
  • Develop and execute strategic marketing plans to attract prospective residents.
  • Build and maintain strong relationships with families and community partners.
  • Oversee and train the sales team, setting performance goals.
  • Conduct market analysis to identify trends and growth opportunities.
  • Manage budgets and marketing campaigns across multiple channels.
  • Report on sales performance and lead generation metrics.

Benefits

  • Competitive salary and full benefits package.
  • Opportunity to lead in a luxury senior living environment.
  • Supportive and collaborative leadership team.
  • Impactful role in enhancing resident experiences.
Full Job Description
Director of Sales & Marketing - Senior Living Campus | Hollywood, CA

Location: Hollywood, California
Job Type: Full-Time

Position Overview

We are seeking a Director of Sales & Marketing with a proven track record in residential or senior living sales. The ideal candidate will have demonstrated success in Independent and Assisted Living sales, with Memory Care experience considered a strong plus. Prior experience in high-end or luxury residential apartment sales is required.

Key Responsibilities
  • Lead all sales and marketing initiatives to achieve occupancy and revenue goals for Independent Living, Assisted Living, and Memory Care communities.
  • Develop and execute strategic marketing plans to attract prospective residents.
  • Build and maintain strong relationships with families, referral sources, and community partners.
  • Oversee and train the sales team, setting performance goals and monitoring results.
  • Conduct market analysis to identify trends, competitive positioning, and opportunities for growth.
  • Manage budgets and marketing campaigns across multiple channels.
  • Report on sales performance, lead generation, and conversion metrics to senior management.

Qualifications
  • Demonstrated success in senior living sales (Independent/Assisted Living required; Memory Care preferred).
  • Proven track record in luxury or high-end residential apartment sales.
  • Strong leadership, communication, and negotiation skills.
  • Ability to develop and execute strategic sales and marketing initiatives.
  • Experience managing and motivating a sales team.
  • Knowledge of senior living operations, community marketing, and resident engagement strategies.

Why Join Us
  • Competitive salary and full benefits package.
  • Opportunity to lead sales and marketing in a luxury senior living environment.
  • Supportive and collaborative leadership team.
  • Impactful role in enhancing resident experiences and community growth.

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