Position Title:Director, Sales & Marketing
Department:Sales & Marketing; Polo Executive
Location:Topeka (onsite)
FLSA Classification:Exempt / Fulltime / Hybrid (3 days in office, 2 remote)
Reports To:CEO
POSITION SUMMARY Leads, plans, and executes all sales and marketing activities for Polo which drive continuous improvement in customer satisfaction and dependence, revenue and profit growth, and overall company mission success. As a member of the Senior Leadership and Executive Teams, the Director of Sales & Marketing plays a key role in shaping the future for Polo Custom Products and realizing the goals of short and long term strategy and vision.
ESSENTIAL FUNCTIONS (Primary accountability for specific functions and results)- Define sales quotas, forecast revenue, and align commercial goals with the company's executive leadership.
- Recruit, train, and mentor sales managers and representatives, while monitoring key performance indicators (KPIs). Directly and indirectly recruit, hire, train, direct, and motivate high-performance manufacturers' reps nationally and internationally.
- Manage the new customer sales process from lead to order. Ensuring that all qualified sales leads, sample request, and quotes, whether from internal sources or outside Sales Reps, are followed up in the expected timeframes and coaches' staff to meet this objective.
- Partner with product development, sourcing, manufacturing, and finance teams to refine pricing strategies, enter new markets, and optimize the sales funnel.
- Implement and track HubSpot, sales analytics, and budgeting policies.
- Directly and indirectly recruits, hires, trains, supervises, and develops high-potential players in all staff roles necessary to the department and company objectives.
- Provides top-level oversight for development and execution of all marketing research, advertising, and promotional efforts and production for Polo Custom Products.
- Develop and implement appropriate pricing and service strategies to ensure each customer is profitable. conducts annual customer pricing reviews.
- Develops and executes short and long-term strategic sales & marketing forecasting plans and objectives, including pipeline management, forecast accuracy, and consistent reporting/visibility.
- Serves as a member of Polo's Executive Leadership Team, prepares a summary report for the meetings, and attends the monthly meetings.
- Travels as needed to customers, suppliers, trade shows, seminars, and manufacturing facilities.
ADDITIONAL RESPONSIBILITIES (Not essential & could be performed by others, if necessary)
- Performs other duties as assigned.
- Collaborates with all internal departments to meet departmental and overall corporate objectives.
- Stays informed on relevant market conditions and industry changes in which Polo operates.
- Plans and executes National Sales Meetings, as necessary.
- Attends trade shows as needed to support the internal and external sales team. Does not have to attend each one.
DIMENSIONS OF AUTHORITY
Positions that report to this Account Managers, Business Development Manager, Pricing and Marketing Intelligence Manager, and Marketing Manager Limits of authority to change No limit with approval of President & CEO.
subordinates' salaries, job assignments, operating policies, etc.:
Limits of capital expenditure As budgeted; Capital Expenditures as approved by Executive authority: Team.
Other limits to authority: N/A
POSITION REQUIREMENTS:
To perform at a proficient level and to be fully qualified, a person would be expected to have:
Education:
(minimum required)
4-year bachelor's degree, preferably in Business, Economics, or Industrial Engineering
Experience:
(minimum required)
8 years Sales Management in a fast-paced, engineering oriented / B-B industrial custom (preferred) manufacturing company.
Experience with international sales is preferred.
Licenses/Certifications:
(minimum required)
Knowledge/Skills/Abilities (minimum required):
- Strong ability and desire to interact with others and meet new customers, Reps, etc. and create meaningful relationships quickly.
- Utilizes experience to coach staff in how to approach customers, leads, and increase sales.
- Strong ability to collaborate with manufacturing and other internal groups to increase sales to customers.
- Excellent conscientiousness to follow up and ensure completion of duties and customer needs.
- Strong delegation skills with a focus on holding others accountable to meet sales forecasts and customer needs.
- Mechanical and mathematical aptitude sufficient to maintain credibility in our marketplace, including reading and comprehension of blueprints, assembly drawings, charts & graphs, basic statistical analysis, etc.
- Knowledge of custom manufacturing processes or strong willingness to learn about Raw materials, plant throughput, supply chain logistics, etc.
- Excellent communication skills.
- Detail-oriented.
- Self-Directed and Motivated
- Creative and efficient in problem-solving
- Team-oriented competitor
- Professional in demeanor and appearance.
Physical Requirements:
- Able to sit for extended periods of time while conducting work on computer workstations including mouse, keyboard and monitor.
- Able to communicate via phone, e-mail, or in person with internal and external customers.
- Able to constantly move about the facility.
- Able to operate standard office machines.
Work Environment:
1. Typical office environment.
