Job DescriptionDirector of Sales & Marketing $115,000 - $125,000About the RoleThe Director of Sales & Marketing is responsible for planning, developing, directing, and coordinating all aspects of sales and marketing efforts for Independent Living residences. This role provides leadership for occupancy development, sales performance, lead generation, advertising initiatives, referral development, and event programs.
Our team members provide exceptional service, support one another, and hold each other accountable. If that sounds like the type of culture you're looking for, we'd love to hear from you.
What You'll Do- Develop, implement, and manage all aspects of Independent Living occupancy growth and sales initiatives.
- Create and execute annual marketing plans in collaboration with the Senior Housing Marketing and Sales teams.
- Lead sales, referral, advertising, and outreach strategies to achieve occupancy goals.
- Develop and manage sales and promotional budgets.
- Monitor sales team performance and provide coaching to drive results.
- Build and maintain strong referral relationships within the local market.
- Partner closely with the Executive Director and leadership team to ensure alignment with community goals.
- Represent Freedom Plaza at community events and networking opportunities.
What We're Looking For- Experience in a CCRC/Life Plan Community sales leadership role.
- Proven success leading high-performing sales teams and achieving occupancy goals.
- Bachelor's degree preferred, with sales, marketing, public relations, or related experience.
- Strong relationship-building and communication skills.
- Ability to create a warm, welcoming, and professional first impression.
- Exceptional customer service and hospitality mindset.
- Ability to communicate effectively with residents, families, staff, prospects, and visitors.
- High level of professionalism and confidentiality.
- Ability to successfully pass a pre-employment drug screen and criminal background check.
Our Employee Benefits:- Comprehensive Benefits Package:
- Medical (4 plan options including two HDHP options and two PPO options)
- Dental (3 options: Low, Medium and High Plan)
- Vision (2 options: Low and High Plan)
- Short-term disability (2 options) & Long-term disability
- Life insurance with optional increased coverage
- Supplemental insurance: Accident (2 choices), Hospital Indemnity (2 choices), Critical Illness (2 choices)
- 401(k) Retirement Savings with company match!
- Identity theft protection
- Pet insurance
- Legal support
- Travel protection
- Virtual medical and mental health visits
- Virtual physical therapy
- CVS Health discounts
- Employee Assistance Program (EAP)
Why You'll Love Working at Freedom Plaza:- Scholarship opportunities to support career growth
- Paid Time Off & Holiday Pay
- Paid Training
- DailyPay - access your earnings the same day you work
- Beautiful Golf Course and Tennis Club, upscale community
- Team Member Recognition & Appreciation Programs (Check out our Glassdoor and Indeed pages!)
- Friendly, supportive team environment
- Positive culture focused on safety and well-being
- The BEST residents
- Clean and well-maintained upscale retirement community
- Independent working environment
Our Extraordinary Impressions CultureAt Freedom Plaza, we live by our Hospitality Promises:
- We greet you warmly, by name and with a smile.
- We treat everyone with courteous respect.
- We anticipate your needs and act accordingly.
- We listen and respond enthusiastically in a timely manner.
- We hold ourselves and one another accountable.
- We make you feel important.
- We embrace and value our differences.
- We ask, "Is there anything else I can do for you?"
- We maintain the highest standards of professionalism in both conduct and appearance.
- We pay attention to the details that make a difference.
Lead with Purpose. Build Meaningful Connections. Drive Results.If you're passionate about creating exceptional experiences, building lasting relationships, and helping seniors discover the lifestyle they deserve, this is the opportunity for you. Join a team where your sales expertise, creativity, and leadership will directly contribute to helping prospective residents find their next home and thrive within our community.
