5-7 years of proven sales experience in senior living or related fields
Demonstrated ability to exceed sales targets
Strong understanding of senior care options and competitive landscape
Exceptional communication and presentation skills
Proficient in relationship building with referral sources
Team-oriented with a collaborative mindset
Strong analytical skills for monitoring sales effectiveness
Responsibilities
Develop and execute sales strategies to enhance occupancy rates
Monitor and evaluate the effectiveness of marketing initiatives
Plan and coordinate community marketing events
Manage and adhere to the sales budget
Collaborate with leadership on advertising strategies
Achieve monthly sales activity benchmarks
Build and maintain a network of referral sources
Engage with the community through events and outreach
Conduct competitive research on local senior living options
Ensure thorough documentation of resident admissions
Maintain accurate records in the Move-In database
Prepare communications for prospective and current residents
Compile and analyze census reports
Order promotional materials within budget constraints
Deliver impactful presentations to prospective residents
Assist in the assessment process for resident eligibility
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k)
Paid Time Off (PTO) for full-time positions
Short & Long Term Disability Insurance
Life Insurance
Career Advancement Opportunities
Full Job Description
Walnut Ridge Assisted Living is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them to understand that Navion is the best senior housing option for them. Sales director duties will include hitting annual targets, building relationships and understanding customer trends.
Responsibilities
Develop and implement comprehensive sales strategies to drive occupancy success.
Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs.
Plan and implement marketing activities and events.
Monitor and maintain budget.
Collaborate with ED and RSDM to determine advertising needs and implements.
Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings.
Meet the community's move-in and census goals each month or identify barriers for meeting the goals.
Respond and follow-up to inquiries in a positive and timely manner.
Develop a strong network of professional and agency referral sources.
Host and attend community events and develop positive community relations.
Research and maintain information on local competition including rates, specials, services, etc.
Implement and monitor a move-in system to ensure all resident records are complete prior to admission.
Maintain new residents and inquiries in the Move-In database.
Prepare and distribute mailings to prospective and current residents.
Provide required information and communicate effectively with other team members about move-in activity and resident/family needs.
Complete weekly and quarterly census reports.
Select and order promotional supplies while staying within the budget.
Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate.
Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy
Requirements
Proven sales executive experience, meeting or exceeding target
Proven ability to drive the sales process from inquiry to close
Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
Ability to position Navion against competitors
Ability to work well with others and promote a team environment.
Excellent listening, negotiation and presentation skills
Excellent verbal and written communications skills
