Director, Product - Media OSWhat Success Looks LikeIn this role, you will:
- Help establish Media OS as a market-leading operating system for healthcare marketing.
- Deliver seamless orchestration across channels, partners, and activation platforms.
- Differentiate IQVIA Digital through industry-leading data, identity, and performance capabilities.
- Enable AI-powered optimization that delivers measurable improvements in campaign effectiveness and efficiency.
Position OverviewThe Director, Product - Media OS will inform the vision, strategy, roadmap, and market success of IQVIA Digital's flagship healthcare marketing platform.
This Activation POD leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized, privacy-compliant marketing experiences at scale.
The ideal candidate brings deep expertise in adtech, martech, digital platforms, data-driven SaaS products, and omnichannel marketing ecosystems, combined with a proven ability to lead cross-functional teams and deliver measurable business impact.
Key ResponsibilitiesProduct Vision & Strategy- Lead a team of highly skilled individuals overseeing the activation portion of the Media OS.
- Lead integrations with activation partners and ensure consistent reporting is provided to the platform.
- Help define and lead the long-term product vision for Media OS, aligning with IQVIA Digital's mission to deliver personalized, data-driven healthcare marketing solutions.
- Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.
Product Roadmap & InnovationOwn and execute the end-to-end product roadmap across:- Audience development, segmentation, direct-to-consumer workflows, and federated audience models.
- Activation solutions, progressing from multi-DSP orchestration to AI-powered optimization and decisioning.
Lead innovation initiatives focused on:- AI-driven campaign optimization and automated decisioning.
- Closed-loop marketing and performance intelligence.
- Real-time analytics and adaptive campaign management.
- Seamless user experiences across activation, measurement, and optimization workflows.
Platform & Ecosystem Leadership- Help lead the development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels.
- Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments.
- Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.
Commercial Strategy & GrowthPartner closely with Sales, Marketing, and Client Success teams to:
- Develop platform-led growth initiatives that drive revenue expansion.
- Support integrated campaign solutions and new market opportunities.
Champion customer success by:
- Delivering measurable improvements in reach, engagement, efficiency, and campaign performance.
- Demonstrating the value of consolidated workflows and reduced operational complexity.
- Ensuring strong customer adoption and retention outcomes.
Cross-Functional Leadership- Lead and mentor high-performing product teams across audience, identity, activation, workflow, and measurement domains.
- Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams to execute strategic initiatives.
- Foster a culture of innovation, accountability, and customer-centric product development.
- Align organizational stakeholders around product priorities, investments, and business objectives.
Required Qualifications- Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.
- 10+ years of product management and product leadership experience in:
- Advertising Technology (AdTech)
- Marketing Technology (MarTech)
- Digital Platforms
- Data-driven SaaS environments
- Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.
Deep Expertise In:- Programmatic advertising ecosystems and DSPs
- Identity resolution and identity graph technologies
- Data platforms and audience modeling
- Omnichannel marketing strategies
Demonstrated Ability To:- Lead large-scale cross-functional organizations
- Translate strategic vision into measurable business outcomes
- Influence senior executives and key stakeholders
- Operate effectively in complex, regulated industries
Preferred Qualifications- Advanced degree (MBA or related graduate degree).
- Experience in healthcare, life sciences, pharmaceutical, or highly regulated industries.
- Familiarity with AI/ML-based optimization, prediction, and recommendation systems.
- Experience building open-platform ecosystems and partner integration strategies.
- Knowledge of privacy regulations and healthcare marketing compliance requirements.
At IQVIA Digital, you'll have the opportunity to help define the future of healthcare marketing. This is a rare opportunity to lead a category-defining platform at the intersection of healthcare, data, identity, and advertising technology. You will play a pivotal role in transforming Media OS into an intelligent, adaptive, and AI-powered marketing ecosystem that creates measurable value for healthcare organizations and patients alike.Join us in building the next generation of privacy-first, data-driven healthcare marketing solutions.The potential base pay range for this role, when annualized, is $121,400.00 - $338,400.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
