Bachelor's degree in marketing, business administration, or related field, or equivalent experience
8+ years of product marketing experience in B2B software with successful product launches
Exceptional writing and editing skills for clear communication of complex concepts
Proven ability to create effective sales enablement programs
Strong market and competitive research skills with a data-driven approach
Hands-on experience with generative AI tools and familiarity with AI-powered product positioning
Ability to thrive as an individual contributor while preparing to lead a team
Strong presentation skills for customer and industry representation
Familiarity with Salesforce.com and marketing automation platforms like Marketo
Willingness to travel occasionally for customer meetings and events
Responsibilities
Define product positioning and messaging for various buyer personas
Partner with Product Management for go-to-market launches of new products and features
Build a sales enablement program to equip sellers with essential tools and knowledge
Create and maintain sales tools like pitch decks and solution briefs
Conduct market, customer, and competitive analysis to inform strategy
Support analyst relations with briefings and submissions to firms like Gartner
Develop thought leadership content in collaboration with Demand Generation
Capture customer insights and case studies with Customer Marketing
Represent ProcessUnity at industry events and webinars
Utilize AI tools to enhance research and content creation processes
Grow the product marketing function by hiring and mentoring team members
Benefits
Opportunity to build and lead a product marketing team as the function grows
Engagement with cutting-edge AI tools to enhance productivity
Chance to represent the company at industry events and customer meetings
Collaboration with cross-functional teams including Product Management and Demand Generation
Access to a dynamic work environment focused on innovation and growth
Full Job Description
We are seeking a strategic, hands-on Director of Product Marketing to own how we position and message our solutions to the market. In this role, you will turn complex risk and cybersecurity concepts into clear, compelling stories that win deals and build our brand. This is primarily an individual contributor role today, with the opportunity to build and lead a product marketing team as the function grows. The Director of Product Marketing reports to the Senior Vice President of Marketing.
What You'll Do:
Define product positioning and messaging across our portfolio and for each buyer persona, including CISOs, TPRM program leaders, GRC and compliance executives, and procurement
Partner with Product Management to plan and execute go-to-market launches for new products, features, and AI capabilities
Build a sales enablement program that gives our sellers and business development representatives the knowledge, talk tracks, and tools to lead with value
Create and maintain sales tools, including pitch decks, battlecards, solution briefs, datasheets, and demo narratives
Conduct ongoing market, customer and competitive analysis, and turn insights into recommendations for product and marketing strategy
Support analyst relations by preparing briefings, inquiries, and submissions for firms such as Gartner and Forrester
Develop thought leadership content, including whitepapers, guides, blogs, and webinars, in partnership with Demand Generation
Work with Customer Marketing to capture customer proof points, case studies, and voice-of-customer insights
Represent ProcessUnity at industry events, webinars, and customer meetings
Use AI tools to accelerate research, content creation, and enablement, and build AI-assisted workflows that let a lean team deliver at scale
Grow the function over time by hiring and mentoring product marketing team members as the business scales
Qualifications
A bachelor's degree in marketing, business administration, a related field, or equivalent experience
8+ years of product marketing experience in B2B software, with a track record of successful product launches
Exceptional writing and editing skills, with the ability to make complex technical concepts clear and compelling
Proven ability to build sales enablement programs that sellers actually use
Strong market and competitive research skills, with a data-driven approach to positioning decisions
Hands-on fluency with generative AI tools (such as Claude, ChatGPT or Copilot) and a track record of using them to work faster without sacrificing quality. Experience positioning AI-powered products preferred
Ability to thrive as a hands-on individual contributor while building toward leading a team
Strong presentation skills and the confidence to represent ProcessUnity with customers and at industry events
Familiarity with Salesforce.com and marketing automation platforms such as Marketo
Willingness to travel occasionally for customer meetings and industry events
Experience working with industry analysts preferred
Experience in Third-Party Risk Management, cybersecurity, GRC or risk management strongly preferred
Compensation Range: $135,000 - $165,000 depending on experience
