We are partnered with a global consumer electronics and technology company on the search for its next Director of Global Product Marketing. This is a senior marketing leadership role responsible for defining global product marketing strategy and overseeing the investment, prioritization, and execution of go-to-market initiatives across the portfolio.
This leader will own the global product narrative, launch strategy, and product marketing investment model, ensuring marketing resources are deployed against the highest-impact opportunities.
This role operates at a portfolio level: strategy and budget oversight are centralized, while execution is decentralized across regions. The leader will partner closely with Product Management, Brand & Creative, Growth/Revenue, Marketing Operations, and regional commercial leaders to ensure every launch is clear, differentiated, and commercially effective.
The MandateThis organization is clear about what it is-and is not-seeking.
They are not looking for a tactical marketer focused solely on campaign execution, or a narrative-only brand storyteller disconnected from investment discipline.
They are seeking a strategic operator: a product marketing leader who can centralize strategy and governance while enabling strong regional execution, translate consumer and competitive insight into differentiated positioning, and hold launch investment accountable to ROI.
Key Responsibilities- Define and own the global product marketing strategy across the product portfolio
- Establish governance models that ensure consistency, clarity, and disciplined decision-making
- Serve as the executive owner of global product narratives and messaging architecture
- Own the global go-to-market framework for new product introductions and major line extensions
- Provide senior-level oversight of product launch budgets
- Partner with Growth/Revenue and Brand teams to ensure launch investments align to consumer journeys
- Review and approve launch plans to ensure appropriate scale and ROI
- Translate consumer and competitive insights into differentiated positioning
- Ensure product value propositions balance emotional and functional benefits
- Act as a senior strategic partner to Product, Brand, Growth, and Regional teams
- Maintain dotted-line alignment into regional commercial leadership
- Build and lead a senior global product marketing organization
- Establish scalable processes and clear ownership
- Define and oversee KPIs and OKRs for product launches
- Evaluate product launch performance against investment and outcomes
Ideal Profile- 12+ years of experience in product marketing, ideally within a global technology or consumer electronics manufacturing environment
- Experience owning or governing product launch budgets
- Strong understanding of eCommerce, including Amazon
- Proven ability to influence senior stakeholders
- Experience building and leading senior teams
Location & Work Model- El Segundo, CA / Los Angeles, CA
- Hybrid work model with regular in-office collaboration and travel as needed
Compensation- Base salary: $160,000 - $175,000
- Bonus: Performance-based, aligned with level and experience
Base Compensation Range
$175,000-$200,000 USD
