The RoleThe Director of Product Marketing will own product marketing strategy and commercialization for a portfolio of adMarketplace products, solutions, and strategic initiatives. This person will determine how those offerings are positioned, packaged, launched, and scaled across priority audiences and markets.
Reporting to the VP of Product Marketing, the Director will operate with a high degree of autonomy, leading complex product marketing initiatives and partnering with senior stakeholders across Product, Sales, Marketing, and the broader business. They will translate product capabilities, customer needs, competitive dynamics, market signals, and commercial priorities into differentiated positioning and actionable go-to-market strategies that drive adoption, revenue, and market clarity.
The ideal candidate is an experienced, technical, strategic, and commercially oriented product marketer with deep knowledge of the advertising ecosystem. They can simplify complex products, bring a strong point of view, influence senior stakeholders, and independently drive work from strategy through execution in a fast-evolving category.
What You'll DoProduct Marketing Strategy and Commercialization- Own product marketing strategy for a portfolio of products, solutions, and strategic initiatives.
- Define the target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering.
- Partner closely with the VP of Product Marketing to translate broader Product Marketing priorities into strategies and execution across assigned product areas.
- Establish clear success measures for launches and GTM programs, including adoption, revenue influence, sales readiness, customer engagement, and market response.
- Identify opportunities to improve product strategy, audience strategy, and commercial activation based on customer and market needs.
- Ensure products are not only launched, but understood, adopted, sold effectively, and positioned to achieve their commercial potential.
- Build repeatable templates, launch frameworks, messaging systems, and operating processes that improve the consistency and effectiveness of Product Marketing execution.
Positioning, Messaging, and Competitive Strategy- Own differentiated positioning, messaging, value propositions, proof points, and claims for priority products and audiences.
- Build audience-specific narratives for advertisers, agencies, publishers, and internal commercial teams.
- Own competitive positioning for assigned product areas, including competitor analysis, differentiation, objection handling, and strategic response recommendations.
- Translate product capabilities, performance data, customer evidence, market trends, and competitive intelligence into clear recommendations for Product, Sales, Marketing, and senior stakeholders.
- Partner with Insights and Measurement to identify benchmarks, proof points, case studies, and evidence that substantiate market-facing claims.
Go-to-Market Strategy and Launch Execution- Lead cross-functional GTM planning for new products, major features, strategic initiatives, and changes to existing offerings.
- Define launch objectives, audience strategy, positioning, commercial implications, readiness requirements, dependencies, risks, and measurement plans.
- Drive alignment and accountability across Product, Sales, Marketing, Advertiser Success, Publisher Supply, Campaign Management, Strategy, Insights, Analytics, and Measurement.
- Assess launch readiness and make recommendations on whether, when, and how products should be introduced to the market.
- Navigate competing priorities and stakeholder perspectives to keep complex initiatives moving forward.
- Monitor launch performance and market response, identify barriers to adoption, and lead corrective actions when outcomes do not meet expectations.
Represent the Market and Customer- Maintain structured feedback loops across customer conversations, sales activity, competitive developments, product performance, launch results, and internal stakeholders.
- Synthesize market signals into clear implications for product strategy, roadmap prioritization, positioning, and commercialization.
- Represent customer, market, and commercial considerations in product planning and strategic decision-making.
- Challenge assumptions and surface risks when product capabilities, customer expectations, positioning, and commercial plans are not aligned.
- Bring clear recommendations, tradeoffs, and points of view to senior stakeholders rather than simply summarizing inputs.
Required Qualifications- 7-10+ years of Product Marketing experience, ideally within advertising, media, marketplace, SaaS, or technology.
- Demonstrated ownership of product positioning, go-to-market strategy, commercialization, and launch outcomes for complex products.
- Experience within digital advertising or a closely related ecosystem, with an understanding of advertiser needs, performance media, and commercial dynamics.
- Demonstrated ability to independently own complex Product Marketing workstreams and influence senior cross-functional stakeholders.
- Strong commercial orientation, with the ability to connect product capabilities to customer needs, competitive differentiation, adoption, and revenue opportunities.
- Experience building differentiated positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claims.
- Experience leading complex cross-functional product launches across multiple teams, dependencies, and stakeholders.
- Strong written and verbal communication skills, with the ability to create and present crisp executive-ready, customer-ready, and sales-ready materials.
- Ability to operate in ambiguity, bring structure and a clear point of view, and move work forward with limited oversight.
- Strong analytical judgment, including the ability to use data, customer feedback, competitive intelligence, and market signals to shape recommendations.
Preferred Qualifications- Direct experience in search advertising, retail media, commerce media, AI/search experiences, publisher monetization, or performance media.
- Experience supporting advertiser-facing GTM, including messaging for advertisers, agencies, sales teams, customer success teams, or account management teams.
- Experience creating sales enablement for complex or emerging products where the category, value proposition, or customer buying motion is still being defined.
- Experience influencing product and commercial decisions through customer, market, and competitive insights.
- Comfort working in a fast-moving environment where products, narratives, and commercial priorities are evolving.
- Strong judgment on what needs to be standardized, customized, prioritized, or simplified for scale.
- Experience building repeatable GTM templates, launch frameworks, messaging systems, or enablement standards.
*Compensation: $170,000 - $225,000 + Bonus & Equity
