Overview:The Director of Product owns product growth across WRAL Media's digital platforms, including WRAL.com, the WRAL News app, the WRAL Weather app, and our CTV / smart TV apps. This is a growth and strategy role - not newsroom content ownership. The Director sets the product roadmap, prioritization, user-experience standards, and growth goals across every platform, and partners closely with Sales, Brand, News, and Technology to translate product opportunities into revenue-ready packages. Over time, this role becomes the organizational home for Data & Insights and will define and select a future Go-to-Market Strategy Lead.
Key Responsibilities and Essential Functions:- Owns product growth across all WRAL Media platforms, including WRAL and FOX 50 broadcast properties, WRAL.com, the WRAL News app, the WRAL Weather app, and CTV / smart TV apps.
- Sets the product roadmap, prioritization, user-experience standards, and growth goals across platforms.
- Translates product opportunities into revenue-ready packages in partnership with Sales, Brand, News, and Technology.
- Owns product-side strategy for personalization, engagement, app utility, distribution, and audience growth.
- Establishes measurement and success criteria for product initiatives and reports on growth against goals.
- Serves as the eventual organizational home for the Data & Insights function.
- Defines, scopes, and selects the future Go-to-Market Strategy Lead once the product organization is established.
Required Qualifications: - Bachelor's degree in a related field, or an equivalent combination of education and experience. Seven or more years of digital product management experience - ideally in media, news, streaming, or consumer applications - including experience owning a roadmap and leading cross-functional initiatives.
- Demonstrated record of growing digital audience, engagement, or revenue across web and mobile; experience with multiple platforms including web, iOS/Android, and CTV/smart TV.
- Proficiency with product analytics platforms (e.g., GA4, Amplitude, or Mixpanel), roadmap and design collaboration tools (e.g., Jira, Productboard, Figma), A/B testing frameworks, and modern web/app content management systems.
- Excellent written and verbal communication skills; able to align and influence stakeholders across Sales, Brand, News, Technology, and executive leadership.
- Strong strategic and analytical thinking; able to translate ambiguous opportunities into prioritized, measurable product plans.
Preferred Qualifications:- Experience in local news, broadcast, or a comparable multi-platform media environment.
- Direct experience with CTV / FAST applications and connected-TV product growth.
- Experience building or managing a data and analytics function.
- Experience hiring, scoping, and building a product or go-to-market team.
Physical Demands: - Frequent use of hands and fingers to operate office equipment, including computers, phones, and printers.
- Ability to occasionally lift files, office materials, or packages up to 15 pounds.
- Clear vision and hearing required for meetings, presentations, and reviewing financial documents.
- Ability to move about an office environment and attend meetings in various office locations.
Work Conditions: - The role is typically performed in a professional office environment.
- Occasional travel may be necessary to meet with stakeholders or visit company-owned properties.
Benefits: - Competitive salary based on experience.
- Benefits package including:
- Comprehensive health insurance plan options
- Vision and Dental Insurance
- Company sponsored life insurance
- Numerous voluntary benefit options - legal plans, pet insurance, discounted home and auto and more!
- 401K with company match
- Generous paid time off
- 9 paid company holidays
- Opportunities for professional development and career growth.
- Dynamic and inclusive work environment with a supportive team culture.
- Exciting projects and growth opportunities within a leading organization.
- Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
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