BoomTown

Director of Player Development

BoomTown$140K — $160K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of gaming experience in online or brick-and-mortar casinos
  • 3+ years of management experience with a focus on sales teams
  • 2+ years in online gaming operations
  • Experience in customer service, concierge, luxury telemarketing, or account management
  • Strong Excel skills and proficiency in data management tools
  • Exceptional communication skills and telephone etiquette
  • Ability to manage difficult customer interactions with resilience
  • Must qualify for necessary licenses and permits by regulations
  • Passion for sports, casinos, and betting

Responsibilities

  • Direct the casino marketing function for PENN Interactive in iCasino states
  • Drive revenue growth and expand the VIP customer database
  • Lead regional VIP team to achieve sales metrics and enhance customer engagement
  • Develop and enforce compliance initiatives to improve operational efficiency
  • Provide KPI reporting on team performances to the VP of VIP
  • Analyze competitor VIP market offerings to strategize retention and acquisition
  • Educate staff on product knowledge and technological updates
  • Create opportunities for new VIP business targeting high-value players
  • Oversee member onboarding, loyalty, and reactivation processes
  • Use data analysis to inform regional business decisions
  • Assist in developing and adopting new department initiatives and sales performance programs
  • Communicate with internal teams like Risk and Trading to support business decisions

Benefits

  • Best-in-class benefits tailored for physical, financial, and emotional support
  • Options for personalized support during life milestones
  • Eligibility for commission in sales roles and bonuses for non-sales roles
  • Comprehensive health and wellness programs
  • Continuous training and career development opportunities
Full Job Description
About the Role

Ownership and oversight of Player Development performance across all offered online sportsbook and iCasino products for all operating states and provinces within an assigned region (including, but not limited to - VIP acquisition, VIP retention, VIP P&L, VIP reinvestment, VIP market share expansion).

Direct oversight and development of all VIP Managers within all operating states and provinces in an assigned region.

About the Work

  • Directs the casino marketing function for PENN Interactive, focused on iCasino states
  • Drives revenue, increases VIP database, and growth in key markets
  • Leads strategic direction for the regional VIP team to reach key VIP sales metrics, customer engagement, market share, and net revenue
  • Assists with development and enforcement of department processes and compliance initiatives that improve operations, efficiency, and service
  • Provides the Vice President of VIP with high level KPI data reporting and reviews of individual manager, host, and associate performances within an assigned region
  • Consistently keeps a high level of awareness of the VIP market offerings from competitors across the industry and leverages all relevant intel to acquire and maintain VIP wallet share within an assigned region
  • Maintains an updated and high level of knowledge of all relevant details of front-end product and technology (including, but not limited to, new product offerings and releases, cashier options for financial transactions, rules of casino games offered and different bet types on the sportsbook, etc...) and keeps regional staff informed and educated on all relevant information in this aspect
  • Assists with the creation of a steady top of funnel stream for new VIP business by generating opportunities that target relationships with potential high value players and social spaces
  • Oversee all new member welcomes, investigation, loyalty, sales, surveys, and the reactivation of lapsed members within assigned region
  • Utilizes daily reporting and analysis to make sound business decisions for an assigned region
  • Assists the Vice President of VIP with the creation, implementation and adoption of all new department initiatives and policies, including, but not limited to - sales performance incentive programs for the entire regional team as well as individual employees within an assigned region
  • Maintains constant and open communication with the Risk and Trading team, Responsible Gaming, Payment, and AML teams to make informed decisions as needed based on business

About You

  • At least 5+ years of gaming experience either online or with a brick-and-mortar casino
  • At least 3+ years of management experience, with a proven track record of successfully managing a sales team and driving revenue
  • At least 2+ years of experience with an online gaming operation
  • Proven experience in online gaming, customer service, concierge, luxury telemarketing or other account management
  • Excellent computer skills with an emphasis on Excel, excellent communication skills and telephone etiquette
  • Proficient in data management tools
  • Positively affects interactions with customers and employees, and has the resiliency to deal with difficult customers in all business conditions
  • Ability to develop, review, and comprehend player tracking screens, reports, and all other necessary information and documentation
  • Ability to communicate effectively with external contacts and all levels of
  • The ability to travel and attend both on and off property events throughout the United States and Canada
  • Oversee and supervise high level events designed for our top customers and oversee team members at said events
  • Must be able to qualify for licenses and permits required by federal, state and local regulations
  • MUST HAVE: Passion for sports, casino and/or sports & casino betting

#LI-REMOTE

Salary Range

$140,000-$160,000 CAD

Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Penn Interactive provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life.

About BoomTown

BoomTown is a real estate technology company that provides a platform for real estate agents and brokers to manage their businesses and connect with clients. The company's platform includes a range of tools and features, such as lead generation, CRM, and marketing automation. BoomTown has a strong reputation for delivering innovative solutions that help real estate professionals improve their productivity and grow their businesses. The company is committed to providing exceptional customer service and building long-term relationships with its clients.
Learn more about BoomTown
Size
200 employees
Industry
Founded
2014

Similar Jobs

More Jobs at BoomTown

More Hospitality & Recreation Jobs

Find similar Director of Player Development jobs: