Bachelor's degree in Marketing, Public Relations, Communications, or relevant field; Associate's degree required.
3-5 years of experience in senior marketing or communications roles preferred.
Proven experience in business development, sales, marketing, or public relations.
Demonstrated expertise in relationship-driven sales, preferably in home care.
Strong communication skills for team and relationship development.
Experience managing budgets effectively.
Proficient in Microsoft Office and CRM database systems.
Responsibilities
Create and establish marketing strategies for Home Care Services.
Direct and evaluate marketing, sales, and admission processes.
Manage relationships with referral sources to expand service reach.
Oversee qualifying potential clients for needs and urgency.
Regularly report on strategy effectiveness and planned tactics.
Collaborate on advertising and collateral management.
Develop and evaluate sales presentations and special events.
Benefits
Opportunity to lead and shape marketing strategies for Home Care Services.
Engage with a supportive management team and collaborative workplace.
Chance to work in a company with a strong emphasis on ethical practices and regulatory compliance.
Involvement in initiatives focused on person-centered care and successful aging.
Full Job Description
DON position at Regency Huntsville.
Position Summary
Responsible for creating and establishing the marketing strategies and tactics for Home Care Services. Plans, directs and evaluates all marketing, sales and admission processes related to all service lines. Generates referrals for Home Care by building vital business relationships, manages relationships with referral sources to promote and expand Rhythms Home Care services and leveraging all available technologies for increased effectiveness and efficiencies. Manages the process of converting a referral into an active home care client. Through the entire sales life cycle, assures that all marketing, outreach and enrollment activities comply with state and federal regulatory requirements. Supervises Rhythms Marketing and Sales staff.
Essential Duties
Receives calls and inquiries from prospects; provides information, answers questions, overcomes objections and closes sales
Oversees records of prospective clients, including intake information, client service agreements, lead tracking and sales reports as appropriate for home care services, maintains CRM database of prospective clients
Provides regular and requested reports to inform strategy and the effectiveness of planned tactics
Oversees process of qualifying each potential client for level of need and urgency. Assesses client eligibility with regard to service level need, physical and financial criteria
Creates and manages the Rhythms Home Care marketing plan; analyzes data on rate structure, service hours and preferences of potential clients. Analyzes data on competitors. Suggests changes in strategies or services to respond to changing home care market conditions
In collaboration with the Assistant Vice President, oversees advertising and collateral
Develops, schedules, implements and evaluates sales presentations and special events
Supports business development activities and help establish and maintain strong relationships with new and existing referral sources
Monitors the marketing budget for Rhythms Home Care
In collaboration with the Administrator represents Home Care Services at Medicare A Meetings; follows up with potential referrals discussed in Medicare A Meetings
Participates in Rhythms All Staff Meetings and Rhythms Department Continuous Quality Improvement (CQI) and Quality Management Program
Responsible for encouraging, participating and integrating Masterpiece Living and Eden Alternative initiatives by supporting successful aging and person-centered programs and culture
Other duties as assigned
Basic Qualifications & Experience
Bachelors of Science preferred, Associates degree required in Marketing, Public Relations, or Communications or relevant degree preferred
3-5 years' experience at a senior marketing, advertising, or communications level preferred
Proven business development, sales, marketing, promotion or public relations required
Proven expertise in relationship sales required. Home Care sales experience desired
Excellent communication skills and ability to develop teams and relationships
Knowledge of managing a budget
Proven ability to manage staff according to Company's policies and guidelines
Proven computer and technology skills, Proficient in Microsoft Office (Word, Excel and Outlook) applications required. Microsoft Power Point and Publisher preferred. Database experience preferred especially in a business tracking system preferred. Proficient in sales support systems such as CRM, electronic marketing
Must have a passion for serving seniors and a proven track record of excellent customer service
Must be flexible and possess the ability to manage multiple priorities simultaneously
Must be able to problem solve, effectively manage challenging situations, and be self-directed
Must be able to read, write and speak the English language
Must possess excellent customer service, interpersonal, written and verbal communication skills
Must have a Colorado Driver's License in good standing
