The Director of Marketing leads marketing strategy and execution across WorldVia Travel Network and WorldVia.com, with responsibility for driving lead generation, supporting revenue growth, and strengthening brand performance across the company's key lines of business. This role owns the marketing plans and programs that bring demand into the business, turn attention into action, and help ensure marketing contributes directly to measurable business outcomes.
This person will oversee internal and freelance marketing teams, guide multi-channel campaigns, and ensure marketing efforts support both brand growth and revenue performance. The ideal candidate brings travel agency, host agency, travel brand, or adjacent travel-industry experience, along with the ability to lead teams, manage priorities, and connect marketing activity to growth.
RequirementsMarketing Strategy & Growth
- Develop and execute integrated marketing strategies for WorldVia Travel Network and WorldVia.com that support lead generation, customer acquisition, member engagement, and revenue growth.
- Oversee lead generation performance across both brands, including the planning, execution, optimization, and reporting needed to grow qualified demand.
- Monitor travel industry trends, customer behavior, and competitor activity to identify opportunities for innovation, differentiation, and growth.
- Establish annual marketing priorities, goals, and performance measures aligned with company and revenue strategies.
Marketing Leadership
- Lead, develop, and mentor the marketing organization, including internal and freelance marketing contributors across functions such as network marketing, consumer marketing, partner marketing, content, communications, creative, and digital execution.
- Direct the work of internal staff, freelancers, agencies, and external vendors to ensure alignment with company objectives.
- Establish clear goals, priorities, accountability measures, and professional development plans for marketing team members.
- Foster a collaborative, high-performance marketing culture focused on results, innovation, and continuous improvement.
- Oversee marketing budgets, resource allocation, agency relationships, and departmental planning.
Campaign & Channel Oversight
- Oversee event marketing efforts across the business, including campaigns that drive awareness, registrations, attendance, follow-up engagement, and business impact for in-person and virtual events.
- Oversee marketing efforts across digital marketing, email marketing, social media, website marketing, paid media, search, content, and event-related channels.
- Guide the creation of sales and marketing collateral, promotional materials, presentations, messaging, and campaign assets across brands and audiences.
- Build clear campaign calendars, priorities, workflows, and expectations that keep multiple teams aligned and moving efficiently.
- Ensure marketing initiatives are strategically aligned, effectively resourced, and consistently executed across all customer touchpoints.
- Review and approve campaign strategies, messaging frameworks, and major marketing initiatives.
Revenue Performance
- Analyze marketing, campaign, event, and channel performance data to evaluate effectiveness, improve results, and inform future investment decisions.
- Present performance insights, strategic recommendations, and marketing outcomes to executive leadership.
Cross Functional Partnership
- Serve as the primary marketing leader partnering Partner closely with sales, agency development, partner relations, member development, and executive leadership to ensure marketing supports the company's broader growth and revenue goals.
- Represent the marketing function in strategic planning and leadership discussions.
- Build and maintain strong working relationships with key internal stakeholders, external partners, agencies, and freelance contributors.
Leadership ScopeThe Director of Marketing leads a multi-part marketing function that includes both day-to-day execution oversight and broader planning responsibility across brands and revenue priorities. This role is responsible for helping teams do their best work, keeping initiatives on track, and ensuring campaigns, event marketing, and lead generation programs are aligned with the company's goals.
This is a hands-on leadership role that requires strong judgment, collaboration, and follow-through. The person in this role should be comfortable leading people, setting direction, reviewing work, and staying close enough to the details to maintain quality and performance.
QualificationsRequired- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Progressive marketing experience, including leadership responsibility for multi-channel marketing functions.
- Demonstrated success developing and leading marketing strategies that contributed to business growth, customer acquisition, engagement, and revenue performance.
- Experience leading marketing teams, including responsibility for performance management, coaching, prioritization, and resource allocation.
- Experience owning or significantly contributing to lead generation programs and campaign performance.
- Experience supporting event marketing, including attendance-driving campaigns and follow-up engagement.
- Experience managing or coordinating the work of internal teams, freelancers, agencies, or other contributors.
- Experience in the travel agency, host agency, travel brand, hospitality, or broader travel industry space.
- Ability to connect marketing activity to business growth and revenue impact.
- 10-25% travel for attendance at company meetings, team collaboration, industry events, and other business-related activities.
Preferred- Experience working across both B2B and B2C brand environments.
- Experience marketing to independent travel advisors, agency owners, and travel consumers.
- Experience with website-driven acquisition, digital demand generation, and content-led campaigns.
Competencies- Excellent communication and presentation skills.
- Ability to lead and manage teams with clarity and accountability.
- Strong analytical skills and the ability to use data to guide marketing decisions.
- Strong understanding of lead generation and performance-oriented marketing.
- Ability to manage multiple projects, contributors, and deadlines at once.
- Collaborative mindset and strong cross-functional partnership skills.
- Proficiency with Microsoft Office 365 and modern marketing and reporting tools.
BenefitsWhat We Offer - Employer-Sponsored Medical and Dental Insurance with Employee Contribution
- Fully-Funded Life Insurance (1x salary) & LTD (Long-Term Disability Insurance)
- Optional Employee-Paid Vision Insurance and STD (Short-Term Disability Insurance)
- 401k with up to 4% Company Match
- Paid Time Off + Company Holidays
- Additional Time Off for Your Birthday and Work Anniversary
- Discount Travel Program
- Opportunities for professional development and career growth
- Competitive salary and performance-based bonuses
- Collaborative and innovative work environment
