Additional Location(s): US-MA-Marlborough
About the RoleThe Director of Marketing, UroStim will serve as the franchise marketing leader responsible for driving strategy, innovation, commercialization, and market expansion across the UroStim portfolio. As a key member of the UroStim Leadership Team, this role will lead a team of marketing professionals across product management, commercialization, and digital marketing to accelerate therapy adoption, expand patient access, and deliver sustainable growth.
The Director will be accountable for portfolio strategy, innovation planning, product launches, customer engagement, market development, and commercial performance. Working closely with Sales, R&D, Clinical, Medical Affairs, Market Access, Medical Education, and Global Marketing teams, this leader will ensure alignment between customer needs, product innovation, and business objectives while strengthening Boston Scientific's leadership position in Urology.
Work Mode:
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.
Relocation Assistance:
Relocation assistance is not available for this position at this time.
Visa Sponsorship:
Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Your responsibilities will include:- Develop and execute the multi-year franchise strategy, aligning long-term growth objectives with annual operating plans and commercial priorities.
- Deliver revenue, profitability, market share, and therapy adoption objectives across the UroStim portfolio.
- Lead portfolio strategy, lifecycle management, innovation planning, and commercialization initiatives to maximize franchise performance.
- Partner closely with the VP and Director of Marketing PRU/PF to collaborate on BSC's broader incontinence market opportunities both with respect to DTP focus/approach and HCP segmentation/messaging.
- Drive successful launches of new products, indications, services, and digital solutions through integrated commercialization strategies.
- Develop customer engagement strategies that increase physician adoption, patient activation, and referral growth.
- Partner closely with R&D, Clinical, and Medical Affairs teams to translate customer insights into future product and evidence-generation strategies.
- Lead market development efforts that expand awareness, access, and utilization of UroStim therapies across key stakeholders.
- Identify competitive threats and emerging market opportunities and develop strategies to strengthen franchise leadership.
- Provide strategic input into annual planning, forecasting, resource allocation, and investment decisions.
- Build, lead, and develop a high-performing marketing organization while fostering a culture of accountability, innovation, and collaboration.
- Maintain strong relationships with customers and key opinion leaders through regular field engagement and market immersion.
- Partner across Sales, Market Access, Reimbursement, Medical Education, Regulatory, Legal, and Finance to achieve business objectives.
Required Qualifications- Bachelor's degree.
- A minimum of 12 years of medical device marketing experience.
- Prior Directorexperience required.
- Demonstrated success leading franchise strategy, product commercialization, and portfolio growth.
- Experience leading marketing organizations inclusive of product management, commercialization, and digital marketing capabilities.
- Proven track record of successful product launches and market development initiatives.
- Strong financial, strategic planning, and business acumen.
- Exceptional leadership, communication, and executive presence.
- Ability to travel approximately 30%.
Preferred Qualifications- MBA or advanced degree
- Experience in neuromodulation, urology, pelvic health, implantable medical devices, or adjacent healthcare markets.
- Experience leading global or multi-regional marketing teams.
- Strong understanding of physician adoption pathways, patient activation strategies, healthcare economics, and market access dynamics.
- Demonstrated ability to influence senior leadership and lead within complex matrix organizations.
Requisition ID: 636931Minimum Salary: $155000Maximum Salary: $294500The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see www.bscbenefitsconnect.com-will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs.
At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.Compensation for
non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation for
exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
