Familiarity with CRM systems and marketing automation
Responsibilities
Develop and execute innovative marketing strategies to generate leads
Lead integrated marketing campaigns across various channels
Partner with Sales to enhance lead quality and conversion rates
Create targeted campaigns for Accredited Business engagement
Oversee CRM systems and customer communication strategies
Analyze marketing performance for continuous improvement
Manage marketing budgets and project timelines
Benefits
Flexible 40-hour workweek
100% coverage for Medical, Life, and Long-Term Disability Insurance
Group rates for Health, Dental, and Vision coverage for dependents
401(k) Retirement Plan with 5% match and immediate vesting
11 paid holidays plus your birthday off
Employee Assistance Program (EAP)
Sit/Stand desks available
Frequent company events and employee recognition programs
Collaborative and fun workplace environment
Full Job Description
BBB Heart of Texas Marketing Director Reports to: Vice President of Marketing Operations & Analytics FLSA Status: Exempt Salary Range: $110,000 - $114,000 Location: Austin, TX
SUMMARY
Are you a creative, data-driven marketing leader who enjoys turning innovative ideas into measurable results? BBB Heart of Texas is looking for a dynamic Director of Marketing to lead strategic marketing initiatives that drive business growth, increase BBB Accreditation, and strengthen relationships with our Accredited Businesses. In this high-impact leadership role, you will oversee marketing campaigns, lead generation, digital strategies, and customer engagement efforts. You will collaborate across departments, lead a talented marketing team, and use data and technology to enhance the customer experience from initial interest through long-term Accreditation. This is an exciting opportunity for a results-driven marketing professional who thrives in a collaborative, fast-paced environment and wants to make a meaningful impact on a respected organization.
The ideal candidate brings at least 5 years of progressive marketing experience, strong digital marketing and analytical skills, and a passion for developing creative strategies that deliver measurable results.
ROLE-RELATED RESPONSIBILITIES
Develop and execute innovative marketing strategies that generate qualified leads and increase BBB Accreditation.
Lead integrated marketing campaigns across digital advertising, email, search, social media, content, direct mail, and events.
Partner with Sales to improve lead quality, conversion rates, and business growth opportunities.
Create targeted marketing campaigns that strengthen Accredited Business engagement, retention, and renewals.
Oversee CRM systems, marketing automation, and customer communication strategies.
Analyze marketing performance, campaign effectiveness, and customer trends to drive continuous improvement.
Manage marketing budgets, campaign priorities, vendor relationships, and project timelines.
Lead and support the Events Manager, Content Manager, and creative resources to deliver high-quality marketing initiatives.
Collaborate with leadership and cross-functional teams to align marketing efforts with organizational goals.
Maintain consistent BBB branding, messaging, and marketing standards across all communication channels.
Identify emerging marketing trends, technologies, and opportunities to enhance performance and growth.
WHAT BBB OFFERS
Flexible 40-hour workweek
Medical, Life, and Long-Term Disability Insurance with 100% BBB Coverage
Group Rates for Health, Dental, and Vision Coverage for Dependents
Flexible Spending Account (FSA) and Health Savings Account (HSA) Options
401(k) Retirement Plan with 5% Match and Immediate Vesting
