Director of MarketingDirector of Marketing Opportunity at LifeSpan Companion CareAbout the RoleAs the Director of Marketing, you'll be responsible for driving business growth, increasing client referrals, developing strategic partnerships, and expanding awareness of non-medical home care services throughout the communities we serve. You will lead sales and business development efforts to increase client census and weekly service hours while strengthening relationships with residents, families, senior living communities, healthcare providers, and community referral partners.
What You'll Do- Develop and execute a strategic sales plan to increase new client acquisition, recurring service hours, and overall agency revenue.
- Establish measurable sales goals and lead measures to support monthly, quarterly, and annual growth targets.
- Build and maintain a consistent pipeline of prospective clients and referral sources.
- Identify new business opportunities within existing senior living communities and the surrounding service area.
- Build strong partnerships with Independent Living, Assisted Living, Memory Care, Skilled Nursing, and other organizational departments to improve awareness and utilization of Companion Care services.
- Educate campus leadership and frontline team members about available services, appropriate referrals, and opportunities to support residents in their current living environments.
- Establish and maintain relationships with healthcare professionals, hospitals, rehabilitation providers, social workers, case managers, senior resource organizations, and other community referral sources.
- Represent Lifespan Companion Care at networking events, community programs, senior expos, and professional meetings.
- Collaborate with Marketing to develop targeted campaigns, educational materials, and outreach initiatives.
- Increase awareness of services such as companionship, meal assistance, errands, personal care assistance, and other approved non-medical support offerings.
- Partner with the Executive Director, Care Management, and Scheduling to ensure new referrals are communicated promptly and followed through to service initiation.
- Communicate prospective client needs, requested schedules, service expectations, and potential barriers to the appropriate operational team.
What You'll Bring- At least one year experience in health care is preferred.
- Your knowledge of and special sensitivity to the needs of the aging.
- Effective communication.
- A collaborative, solutions-oriented approach and a commitment to CarDon's people-first culture.
Ready to Make a Difference?- If you're a leader who believes that taking care of people is more than a mission statement - it's how you lead every day - we'd love to hear from you.
- Join LifeSpan Companion Care, where We Take Care of People.
Minimum Qualifications - Education or experience in customer service or health care is desirable, and at least one year experience in healthcare if preferred.
- Proficient skills to promote excellent client relations and customer skills.
- People management skills and the ability to network and manage a team while effectively communicating.
