Delaware North

Director of Marketing, Kennedy Space Center and Visitors Complex

Delaware North$104K — $140K *
Hospitality & Recreation
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, business, or a related field required; master's degree preferred.
  • Minimum of 8 years of progressive marketing leadership experience in attractions, hospitality, entertainment, tourism, or related industries.
  • Strong expertise in digital marketing, content strategy, social media, public relations, and event promotion.
  • Experience managing budgets with a focus on maximizing ROI.
  • Excellent communication and presentation skills, with the ability to influence executive stakeholders.

Responsibilities

  • Partner with executive leadership to align marketing strategies with revenue growth and attendance goals.
  • Develop and oversee integrated marketing campaigns across various channels.
  • Direct public relations efforts to enhance media coverage and brand messaging.
  • Lead digital initiatives to drive ticket sales and repeat visitation.
  • Oversee content creation that strengthens brand loyalty through analytics and ROI measurement.
  • Mentor a cross-functional marketing team, managing budgets and KPIs.

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with up to 4% company match
  • Annual performance bonus based on individual and company performance
  • Paid vacation days and holidays
  • Paid parental bonding leave
  • Tuition and/or professional certification reimbursement
  • Generous friends-and-family discounts at hotels and resorts
Full Job Description

The opportunity

Delaware North Parks and Resorts is hiring a full-time Director of Marketing to join our team at the Kennedy Space Center in Merritt Island, Florida. As the Director of Marketing, you willbe responsible forleading brand and marketing strategies that position Kennedy Space Center Visitor Complex as an immersive, experience-driven destination, firmly rooted in NASA’s educational, fact-based, and mission-driven foundation.

If you are a full funnel marketer with B2C Customer Acquisition Marketing expertise, have strong leadership skills and a passion forguest experience, apply to join our team!

Pay

Minimum – Anticipated Maximum Base Salary: $104,100 – $140,500 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found athttps://careers.delawarenorth.com/benefits/" rel="noopener noreferrer" target="_blank">https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:

  • Medical, dental, and vision insurance
  • 401(k) with up to 4% company match
  • Annual performance bonus based on level, as well as individual, company, and location performance
  • Paid vacation days and holidays
  • Paid parental bonding leave
  • Tuition and/or professional certification reimbursement
  • Generous friends-and-family discounts at many of our hotels and resorts


What will you do?

  • Partner with executive leadership to ensure marketing strategies directly support revenue growth, attendance goals, and long‑term business priorities
  • Develop and oversee integrated campaigns across advertising, media, partnerships, digital, social, and content to drive visitation and strengthen brand presence
  • Direct public relations efforts to increase media coverage, protect brand reputation, and ensure consistent, compelling messaging in a competitive market
  • Lead digital initiatives across website, SEO, SEM, email, paid media, and social platforms to generate ticket sales, group bookings, and repeat visitation
  • Oversee content creation that builds emotional connection, inspires curiosity, and deepens brand loyalty, supported by clear analytics and ROI measurement
  • Lead and mentor a cross‑functional marketing team while managing agencies, budget priorities, KPIs, and executive reporting to meet revenue and attendance targets


More about you

  • Bachelor’s degree in marketing, communications, business, or related field required; master’s degree preferred
  • Minimum of 8years of progressive marketing leadership experience in attractions, hospitality, entertainment, tourism, or related industries
  • Strongexpertisein digital marketing, content strategy, social media,public relations, and event promotion
  • Experience managing budgets with a focus on maximizing ROI
  • Excellent communication and presentation skills, with the ability to influence executive stakeholders
  • Ability towork nights, weekends, and holidays as needed


Who we are

Delaware North is the food and beverage, and retail partner at The Kennedy Space Center Visitor Complex since dating back to 1995. The Kennedy Space Center Visitor Complex is the visitor center at NASA’s Kennedy Space Center in Florida. It features exhibits and displays, historic spacecraft and memorabilia, shows, educational camps and programs, two IMAX theaters, and a range of bus tours.

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.

About Delaware North

Delaware North is a global hospitality and entertainment company founded in 1915 by Marvin Jacobs. The company is headquartered in Buffalo, New York, and operates in the lodging, sporting, airport, gaming, and entertainment industries. Delaware North has operations in the United States, Canada, Australia, New Zealand, and the United Kingdom. The company is privately held and has been owned by the Jacobs family since its inception. Delaware North is known for its high-quality food and beverage services and has partnerships with several professional sports teams and venues. The company is also involved in several philanthropic initiatives, including the creation of the Parks and Resorts division, which operates several national parks and resorts in the United States.
Learn more about Delaware North
Size
55,000 employees
Industry
Founded
1915

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