Summary/ObjectiveThe Director of Marketing is a motivated and strategic-minded individual who will join our team, working with stakeholders and customers across all verticals. This role is responsible for developing and executing the company's marketing strategy, overseeing brand identity, and managing creative initiatives across the organization. This role combines strategic marketing leadership with hands-on creative design, ensuring all marketing materials, communications, and visual content align with the company's brand and business objectives.
Essential Functions- Responsible for providing all marketing and event functions, including email marketing, social media, website development, industry conferences and trade shows, including recommending participants.
- Develop and oversee the company's overall marketing strategy, initiatives, and campaigns.
- Lead brand development, consistency, and positioning across all company platforms.
- Create and edit visual materials, including presentations, advertisements, brochures, digital graphics, and promotional materials.
- Utilize Adobe Creative Suite, including Illustrator, Photoshop, and Canva, etc. for graphic design and creative production.
- Manage marketing projects, timelines, and creative deliverables.
- Collaborate with leadership and other departments to support business development, client engagement, and company initiatives.
- Manage outside vendors, agencies, and creative partners as needed.
- Works closely with various internal groups to develop videos and other supporting material.
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness.
- Conduct market research and identify trends.
Competencies- Passionate about customer success.
- Demonstrates strong work ethic and hustle.
- Excited about working in a fast-paced environment.
- Self-starter mentality with a willingness to learn, take initiative, and produce results.
- Highly adaptable and embraces change.
- Demonstrates strong follow-through.
- Works well in a team environment.
- Excellent verbal and written communication and interpersonal skills
- Must have ability to multi-task without compromising attention to detail in an extremely fast-paced and demanding work environment.
Education and Experience- Bachelor's degree in Marketing, Communications, Graphic Design or 7+ years' experience in Marketing leadership and strategy.
- Proficiency in Adobe Creative Suite, Illustrator, Photoshop, Canva, etc.
- Experience with MS Office programs, especially Word, Outlook, and Excel.
- Strong graphic design and creative development skills.
- Experience developing and maintaining brand standards.
- Strong project management, communication and leadership skills.
- Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing.
Benefits- Competitive compensation package
- Full suite of medical benefits, including dental, vision, 401k, pet insurance and more!
- PTO and holidays
Position Type/Expected Hours of WorkThis is a full-time position. Days and hours of work are variable and based on business need. Evening and weekend work may be required as job duties demand. Travel up to 30%.
Physical RequirementsThis position is indoors. Must be able to sit at a computer terminal for an extended period. May be asked to lift approximately 25 lbs. Exposure to moderate noise and light, i.e business office with computers, phone, printers, light foot traffic.
Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Applicants must be legally authorized to work in the United States 
