Director of Marketing
Job Description & Core Responsibilities
Department: Marketing
Direct Reporting To: General Manager
FLSA Status: Exempt
Pay Grade: Grade 11
Gaming Class: Compact/Gaming
Salary Range: $91,994 - $137,991
Typical Starting Wage Range: $91,994 - $114,992
Application Deadline: November 18th
Position Summary:
Fortune Bay Resort Casino is seeking an experienced, strategic, and results-driven Director of Marketing to lead the property's marketing, player development, entertainment promotion, branding, database marketing, digital engagement, and public relations efforts. Reporting directly to the General Manager, this leadership position is responsible for driving gaming and non-gaming revenue, increasing market share, enhancing guest loyalty, and supporting the long-term economic goals of the Bois Forte Band of Chippewa.
The Director of Marketing serves as a key member of the executive leadership team and oversees marketing initiatives for the casino, hotel, marina, RV park, golf course, dining venues, entertainment offerings, and special events. The successful candidate will combine data-driven decision making with innovative marketing strategies to attract new guests, retain existing players, and strengthen Fortune Bay's position as Northern Minnesota's premier gaming and resort destination.
Core Duties and Responsibilities:
The Director of Marketing is responsible for the following duties:
Strategic Marketing Leadership- Develop and implement comprehensive annual marketing and advertising plans supporting Fortune Bay's strategic and financial goals.
- Drive revenue growth across gaming and non-gaming business units.
- Identify market opportunities throughout Minnesota, Wisconsin, North Dakota, and the Upper Midwest.
- Analyze customer trends, competitive properties, player behavior, and market conditions to maximize profitability.
- Present marketing performance, forecasts, and strategic recommendations to executive leadership and Tribal leadership.
Casino Marketing & Player Development- Direct all casino promotions, tournaments, special events, giveaways, and rewards club programs.
- Oversee host and player development functions to grow VIP and premium player segments.
- Utilize player tracking and database analytics to improve guest visitation, frequency, and spend.
- Develop reinvestment strategies that maximize guest profitability while maintaining strong promotional ROI.
- Monitor gaming revenues, player trends, and competitive activity.
Database & Loyalty Program Management- Lead customer relationship management (CRM) and database marketing initiatives.
- Manage player segmentation, direct mail, email campaigns, mobile marketing, and targeted offers.
- Continuously improve rewards club participation, carded play, and guest retention.
- Ensure integrity and effectiveness of all guest database systems.
Resort & Destination Marketing- Promote Fortune Bay's hotel, golf course, marina, RV park, restaurants, bars, and entertainment venues.
- Develop seasonal campaigns that capitalize on Minnesota's tourism, recreation, and outdoor markets.
- Collaborate with operations leaders to create packages and promotions that increase resort visitation and length of stay.
- Strengthen Fortune Bay's reputation as a destination resort on Lake Vermilion.
Digital Marketing & Brand Management- Oversee website strategy, digital advertising, social media, online reputation management, and content development.
- Drive customer acquisition through digital channels and emerging technologies.
- Ensure brand consistency across all communications and guest touchpoints.
- Monitor and analyze digital marketing performance metrics and optimize campaign effectiveness.
Entertainment & Community Relations- Direct marketing efforts for concerts, special events, tournaments, golf outings, and community activities.
- Develop partnerships that increase exposure and drive visitation.
- Support community outreach initiatives that reflect the values and culture of the Bois Forte Band of Chippewa.
- Serve as a brand ambassador for Fortune Bay within the community and tourism industry.
Financial & Operational Management- Develop and administer annual marketing and advertising budgets.
- Measure marketing effectiveness through ROI, customer acquisition costs, revenue growth, and visitation metrics.
- Manage agency, vendor, sponsorship, and media relationships.
- Oversee marketing procurement and contract negotiations.
Leadership & Team Development- Recruit, develop, coach, and evaluate marketing team members.
- Foster a culture of collaboration, professionalism, accountability, innovation, and guest service excellence.
- Establish departmental goals and performance standards.
- Serve as a mentor and leader across the organization.
Regulatory Compliance- Ensure compliance with Tribal Gaming regulations, NIGC standards, internal controls, and applicable federal and state regulations.
- Promote responsible gaming initiatives and ethical marketing practices.
- Maintain confidentiality and integrity of guest information and business operations.
Qualifications - Education and Experience:Minimum Qualifications:
- Bachelor's degree in marketing, Business Administration, Communications, Hospitality, or a relevant field required. Degree requirement may be waived with a combination of education and work experience or a minimum of 7 years of experience of progressive marketing leadership experience.
- Comprehensive understanding of casino marketing analytics and player reinvestment strategies.
- Strong knowledge of casino management systems, CRM platforms, and loyalty programs.
- Expertise in digital marketing, social media, and customer acquisition strategies.
- Excellent leadership, communication, presentation, and negotiation skills.
- Strong financial acumen and budget management experience.
- Ability to interpret gaming and business analytics to drive strategic decisions.
- Respect for Tribal sovereignty, culture, and community values.
Preferred Qualifications:
- Master's degree in marketing, Business Administration, Communications, Hospitality, or a relevant field.
- Professional certification in Gaming Management or Business Management.
- Previous Marketing Director or comparable leadership experience.
- Experience within a Tribal gaming organization.
Work Environment:
The work environment is fast-paced and requires overall good mental and physical health.
Physical Demands:
Job-specific abilities and requirements include:
- Ability to stand, and/or sit, and/or walk for extended periods of time.
- Ability to perform repetitive motion from the use of a computer.
- Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals.
Preference:
It is the policy of the Bois Forte Band, pursuant to tribal and federal law, to give preference to qualified Native Americans in hiring, promotion, and departmental transfers. Preference will be extended to members of the Bois Forte Band, members of other federally recognized tribes and to status Natives born in Canada.
