Job SummaryReporting to the Vice President of Marketing & Communications, the Director of Marketing & Communications translates department priorities into effective campaigns, compelling content, and coordinated communications that support BGCMD's 25 Clubs. The director brings marketing judgment, strong writing skills, and independent ownership to work that engages families, supports fundraising, strengthens partnerships, and builds understanding of BGCMD's mission and impact.
As a hands-on member of a three-person department, the director both leads and produces work, taking responsibility for planning, timely execution, quality, and continuous improvement. The director proactively communicates progress, recommendations, and emerging needs to the Vice President.
Roles & ResponsibilitiesFamily Engagement and Enrollment- Develop and execute marketing campaigns with Club Operations that help families understand Club offerings, register, stay informed, and continue participating.
- Write and coordinate family communications across email, web, print, and other channels, ensuring information is clear, accurate, and relevant.
- Manage paid advertising with external providers to support family decision-making, contributing messaging and creative direction within approved budgets.
- Evaluate campaign performance and recommend improvements to messaging, outreach, and the family experience.
Fundraising, Events, and Partnerships- Partner with Resource Development to create compelling donor communications, impact stories, and corporate partner recognition.
- Coordinate with Resource Development's Events Manager and Club staff to deliver event communications, promotional materials, and content coverage, clarifying responsibilities and deadlines.
- Seek opportunities for shared storytelling and marketing that support BGCMD's mission and align with partners' goals.
Organizational Communications and Brand- Lead the development of major communications materials, including website content, annual reports, and videos, personally writing and editing content and coordinating staff or contractors as needed.
- Guide website and social media content planning with the department's manager, ensuring content supports department priorities and reflects BGCMD's voice and brand.
- Support employee communications and designated organizational changes through clear messages and practical materials.
- Maintain consistent brand standards and approved messaging while adapting content and tone for different audiences.
Media Relations- Manage day-to-day media relations, building relationships with journalists, identifying story opportunities, responding to inquiries, and coordinating coverage.
- Prepare talking points and briefing materials and support staff and leadership in preparing for interviews and media engagements.
- Coordinate outside PR firm support for large projects requiring additional expertise or capacity, in consultation with the Vice President.
- Bring sensitive media inquiries and potential reputational concerns to the Vice President promptly, helping coordinate an appropriate response.
Project Ownership and Team Supervision- Own assigned initiatives from planning through evaluation, recommending approaches, coordinating contributors, managing deadlines, and personally producing high-quality work.
- Coordinate consultants and vendors on assigned projects, providing clear briefs and feedback and bringing proposed scope or budget changes to the Vice President.
- Supervise the department's manager, providing clear priorities, actionable feedback, coaching, and performance evaluations.
- Keep the Vice President informed of progress and results, bringing recommendations and identifying risks, dependencies, and competing priorities early.
RequirementsRequired Qualifications- Bachelor's degree in Marketing, Communications, or a related field required; equivalent combination of education and progressively responsible related work experience may be substituted for the degree requirement.
- At least five years of relevant marketing and communications experience.
- Demonstrated ability to plan and execute campaigns informed by audience needs and organizational goals.
- Strong writing and editing skills, including persuasive storytelling and the ability to adapt voice, tone, and message for different audiences.
- Experience coordinating media relations, with sound judgment in evaluating opportunities, preparing spokespeople, and handling inquiries.
- Experience owning projects from start to finish, coordinating contributors, and managing multiple deadlines.
- Sound judgment, attention to detail, and the ability to work independently while recognizing when input or approval is needed.
- Strong relationship-building skills and an open, collaborative approach to working with colleagues and partners.
- Ability to interpret marketing performance data and translate findings into practical recommendations.
- Integrity, credibility, and commitment to BGCMD's mission, vision, and values.
- Proficiency with Microsoft Office and the ability to learn the department's digital tools.
Preferred Qualifications- Experience with nonprofit fundraising communications, co-marketing with corporate partners, or family-facing marketing.
- Experience planning or coordinating paid advertising campaigns.
- Familiarity with WordPress, HubSpot, Asana, Canva, or Adobe Creative Suite.
- Graphic design or visual content production skills.
Conditions of Employment- The position requires passing criminal and driving records investigations, and reference checks.
- The position must possess a valid driver's license and the ability to be insured under the company's insurance policy.
- The position will primarily work indoors. Accordingly, the ability to use a variety of equipment including janitorial and office equipment is required.
- Some job duties require the ability to stand for extended periods, kneel, reach, bend, and lift objects weighing in excess of 25 lbs. Outdoor work and moderate physically demanding activities may be required on occasion.
- Strong English proficiency is required for this position to ensure effective communication with staff, club members, and families, as well as to follow safety and procedural guidelines accurately.
In-Office and Remote WorkThis position works primarily at the Boys & Girls Clubs Program Support Center, with occasional work at other BGCMD sites. Remote work must be approved in advance.
