Marketing Director

Delta Health

$100K — $120K *
Delta, CO 81416In-Person
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field; master's preferred.
  • Previous hospital/healthcare experience required.
  • Minimum 3 years of marketing or related experience preferred.
  • Proficient in digital marketing, social media, and website analytics.
  • Experience with patient experience/satisfaction programs; knowledge of quality measures preferred.
  • Excellent written, verbal, and presentation skills.
  • Strong project management and leadership capabilities.
  • Commitment to the local community.

Responsibilities

  • Lead marketing, branding, and community outreach initiatives.
  • Develop and manage comprehensive marketing campaigns and digital presence.
  • Support recruitment and strategic initiatives to foster organizational growth.
  • Enhance patient experience and service excellence programs.
  • Analyze patient satisfaction data and create improvement strategies.
  • Collaborate on service recovery and employee engagement initiatives.
  • Oversee internal communications and culture-building campaigns.
  • Manage departmental goals, performance metrics, and budgets.

Benefits

  • Comprehensive medical, dental, and vision coverage with no deductibles or co-pays.
  • Employer-paid life and disability insurance for added security.
  • Generous paid time off with over 4 weeks of vacation annually.
  • 403(b) retirement plan with employer matching up to 2%.
Full Job Description
Marketing Director

This leadership role will develop and execute strategic marketing plans that increase awareness of Delta Health's services, strengthen community relationships, support organizational growth, and enhance our reputation as a trusted healthcare provider.

The Marketing Director will also lead Delta Health's Patient Experience Program, partnering with clinical and operational leaders to improve the patient journey, increase satisfaction, strengthen employee engagement, and promote a culture of exceptional service.

Key Responsibilities

  • Lead marketing, communications, branding, public relations, digital marketing, and community outreach.
  • Develop and manage marketing campaigns, website content, social media, SEO, and media initiatives.
  • Support provider recruitment, new services, strategic initiatives, and organizational growth.
  • Lead patient experience and service excellence initiatives.
  • Monitor patient satisfaction data and develop strategies for improvement.
  • Partner with leaders on service recovery, patient rounding, employee engagement, and recognition programs.
  • Lead internal communications, employee campaigns, and culture initiatives.
  • Manage departmental goals, performance metrics, projects, and budget.
  • Serve as a strategic communications advisor to executive leadership, physicians, and department leaders.

What We're Looking For

  • Bachelor's degree in Marketing, Communications, Business, Public Relations, Healthcare Administration, or a related field; master's preferred.
  • Previous hospital/healthcare experience required.
  • At least 3 years of marketing, community engagement, outreach, or related experience preferred.
  • Experience with digital marketing, social media, website management, and analytics.
  • Experience with patient experience or satisfaction programs; knowledge of Press Ganey, HCAHPS, or CMS quality measures preferred.
  • Excellent written, verbal, presentation, and relationship-building skills.
  • Strong project management, organizational, and leadership abilities.
  • A strong connection to and commitment to the local community.

Comprehensive Benefits Package

  • Medical, RX, Dental & Vision - Low premiums with 100% coverage on services provided within the Delta Health system, and no deductibles or co-pays. Includes access to massage therapy, acupuncture, and chiropractic care.
  • Life & Disability Insurance - Employer-paid coverage for your peace of mind.
  • Time Off - Over 4 weeks of paid vacation annually (including sick and personal leave) for full-time staff.
  • Retirement - 403(b) plan with up to a 2% employer match.

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