The
Director Brand Marketing will work closely with the VP of Digital Marketing to drive branding efforts on behalf of all Perdoceo institutions. This key position requires a successful brand marketing track record and a relentless focus on ensuring all teams and prospective students understand the value propositions for each of Perdoceo's diverse brands. This role must deliver in a strategic capacity but will also manage a team that must execute at the day to day level.
As a member of the Perdoceo Corporation marketing team this position is responsible for overseeing the implementation, execution and day-to-day management of branding efforts by partnering closely with internal departments, outside media agencies and vendors. The
Director Brand Marketing should have a combination of branding, advertising, content and analytics skills in order to fuel efficient growth via performance marketing channels enabling each institution to reach strict monthly/quarterly business goals. The
Director Brand Marketing plays an integral role across the organization and builds relationships with internal teams; including Media, Content, Compliance, Regulatory and Academics.
DUTIES & RESPONSIBILITIES- Set overall brand strategy and establish strategic, integrated campaigns to achieve business objectives; drive initiatives tied to the brand marketing functions including quarterly and yearly messaging/marketing planning and refreshes.
- Responsible for managing the branding process, driving efficiencies and ensuring quality for all assets that drive in market performance; oversight of brand guidelines, positioning and overarching creative development.
- Partner with internal marketing departments, operations departments and agencies to create a cohesive brand marketing strategy; work with compliance to ensure marketing flows and collateral are to Perdoceo standards.
- Oversee all institution events, managing entire planning process including event logistics, communications, branding and staffing.
- Manage internal communications ensuring marketing and broader teams understand each institution's brand positioning and messaging tactics
- Lead organic social team fostering engagement with current and prospective students alike while storytelling each institutions value propositions.
- Proficiently manage financial projections and operate within budget
- Serve as a key brand liaison for all internal clients and external media contacts
- Supervise team member projects to be completed on time and on budget
- Work collaboratively with university departments and key employees within those areas to problem solve and provide the optimal brand marketing output
- Organize and manage reporting efforts on key campaigns to make data-driven decisions
QUALIFICATIONS- Bachelor's degree in business, marketing or relevant degree.
- Minimum 7 years of brand marketing experience; agency experience a plus.
- Self-motivated individual with an ability to navigate a complex, multi-layered, matrixed organization and create a collaborative environment among cross-functional departments.
- Experience with marketing strategy and marketing plan development.
- Ability to successfully manage multiple complex projects simultaneously.
- Strong ability to identify market trends and influences addressing prospective student needs and opportunities.
- Must be comfortable presenting and communicating to all levels of management and have the ability to coordinate feedback from internal and external cross functional teams
- Superior organizational skills to establish/maintain productive cross-functional relationships in a collaborative team-based environment.
- Excellent written and verbal communication skills (including presentation and facilitation)
- Ability to work in a fast-paced, results and deadline driven environment.
- Experience leading relationships with external agencies and partners.
- While the role is mostly remote, there will be instances, generally once per month, reporting to an office will be required to complete certain tasks.
What we offer*- Salary Range between $99,000 and $140,000 per year
- Paid time off
- Paid sick leave
- Paid holidays
- Comprehensive medical, pharmaceutical, dental, and vision benefits
- Health savings and flexible spending accounts
- 401(k) savings plan with company match
- Employee Stock Purchase Plan (ESPP)
- Company paid life insurance and disability insurance - subject to eligibility
- Company paid tuition assistance -- subject to eligibility and approval
- Employee Assistance Program (EAP)
- Prenatal and adoption assistance
- Additional ancillary programs are available upon benefit enrollment eligibility
*Most benefits apply to full-time employees. Some benefits apply to part-time employees as well. Benefits may vary by location and position and are subject to change at any time. Ask your recruiter for full details and information about eligible dependents.
