Essential Job Functions and Responsibilities:- Marketing Strategy and Digital Growth
- Develop and execute integrated marketing strategies that increase brand awareness, customer acquisition, and direct bookings.
- Lead digital marketing, including Google Ads, SEO, social media advertising, email marketing, and emerging channels.
- Leverage AI and automation to streamline campaign planning, content creation, reporting, and routine workflows, enabling the team to scale marketing initiatives efficiently.
- Oversee campaigns from concept through execution, including budgets, creative development, and performance measurement.
- Partner with teams and vendors to improve website content, user experience, and online booking conversions.
- Support product launches, seasonal promotions, and initiatives across business lines; monitor tourism trends, booking behaviors, and AI-powered travel discovery.
- Corporate Communication and Public Relations
- Develop external communications strategies that strengthen Roberts Hawai'i's brand and reputation.
- Write and coordinate press releases, corporate announcements, executive messaging, and external communications materials.
- Build relationships with local media, tourism publications, and industry organizations.
- Identify opportunities for positive coverage, community engagement, and brand storytelling.
- Coordinate media inquiries and support crisis communications and reputation management.
- Social Media, Branding, and Content
- Lead social media strategy and content across Instagram, Facebook, TikTok, YouTube, and relevant platforms.
- Oversee photography, video production, creative design, and marketing collateral.
- Maintain consistent branding, messaging, and visual identity across channels.
- Develop content showcasing Roberts Hawai'i's experiences, services, and connection to Hawai'i
- Manage content calendars and relationships with creative vendors and content creators.
- Leadership and Performance Management
- Lead and develop marketing staff with clear priorities, accountability, and performance expectations.
- Manage marketing budgets, agency and vendor relationships, and project timelines; identify opportunities to build internal capabilities and make efficient use of external resources.
- Monitor KPIs including website traffic, conversion rates, ROAS, customer acquisition, and direct booking revenue.
- Analyze campaign performance and provide actionable recommendations to senior leadership.
Required Qualifications and Experience- Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field, or equivalent experience.
- Minimum of five (5) years of progressive experience in marketing, communications, or public relations.
- Experience leading marketing campaigns, digital advertising, and content development; previous supervisory or team leadership experience.
- Excellent writing, editing, verbal communication, and presentation skills.
- Strong understanding of social media, digital marketing, SEO, and marketing analytics.
- Experience developing press releases, corporate messaging, or public relations materials.
- Strong organizational, project management, and analytical skills; ability to work independently and deliver results.
Preferred Qualifications and Experience- Project Management Professional (PMP)
- Certified Business Analysis Professional (CBAP)
- Lean Six Sigma Green Belt or Black Belt
- ITIL Foundation Certification
- Prosci Change Management Certification
- Certified Scrum Master (CSM) or Agile certification
Preferred Competencies- Five to seven (5-7) years of experience, preferably in tourism, hospitality, travel, or entertainment
- Knowledge of Hawai'i's visitor industry and tourism distribution channels.
- Experience with Google Analytics 4, Google Ads, Meta Ads Manager, and email marketing platforms.
- Experience with media relations, crisis communications, and reputation management.
- Experience using generative AI and automation tools to improve creative development, marketing productivity, campaign optimization, and workflow efficiency.
- Experience managing multiple brands or business lines.
What We're Looking ForA strategic thinker who is also a hands-on doer-someone who brings fresh ideas, takes initiative, and uses technology thoughtfully to scale marketing efforts and deliver results. The successful candidate is creative, analytical, resourceful, collaborative, and adaptable.
The information contained within this job description is intended to outline the general nature and level of work expected from an employee in this role. It should not be considered an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Management reserves the right to modify, add to, or delete any part of this description as necessary. Reasonable accommodations will be provided to enable qualified individuals with disabilities to fulfill the essential functions of this position.
