This is not a traditional leisure sales position. We are looking for an accomplished, commercially sophisticated leader to oversee an established team of five high-performing sales professionals and help take our leisure business to an entirely new level.
Our next Director of Leisure Sales must be more than an outstanding relationship builder. We are seeking a strategic thinker who understands that exceptional commercial performance begins long before a reservation is made. The opportunity is to move beyond selling what is available today to strategically shaping demand for tomorrow.
This leader will be responsible for:
- Developing sophisticated, forward-looking leisure sales strategies, anticipating market opportunities and booking patterns six to twelve months in advance.
- Leading our relationships with the world's premier luxury travel advisors, agencies, and consortia.
- Negotiating and managing important annual commercial partnerships, including Virtuoso and American Express Fine Hotels + Resorts.
- Collaborating with Marketing, Revenue Management, and Resort Operations to design innovative packages, experiences, and targeted initiatives that generate incremental demand.
- Working strategically to enhance average daily rate, room-type mix, length of stay, and total resort spending.
- Mentoring and inspiring an already successful team while introducing greater analytical discipline, creativity, accountability, and commercial sophistication.
Reporting to our AVP of Resort Sales, this individual will partner closely with our Director of Group Sales and Director of Destination Sales, as well as our Vice President of Revenue Management, to create an integrated and proactive commercial strategy.
We are seeking a leader with at least ten years of progressive luxury hospitality sales experience, demonstrated success with leading luxury travel partnerships, and a deep understanding of the independent luxury resort market.
The position is based at The Boca Raton in South Florida, with travel to key industry events and international luxury travel markets.
