Director of Growth Marketing

Director of Growth Marketing

Location: Austin, TX - In Office
Department: Marketing
Reports To: CRO

The Role

The Director of Marketing will lead the execution and optimization of inKind's marketing initiatives across consumer lifecycle, subscriptions, performance marketing, brand, and partner acquisition.

This is a hands-on leadership role for someone who combines strong marketing instincts with analytical thinking, technical fluency, and a bias toward action.

You'll work across Marketing, Product, Engineering, Data, Sales, and Operations to identify growth opportunities, build solutions, launch campaigns, measure performance, and continuously improve results.

We are not looking for someone who simply develops strategies, manages agencies, or oversees campaign calendars. We want someone who understands how modern marketing systems work, can get into the details of execution, and knows how to turn ideas into measurable business outcomes.

Three immediate priorities will define the role:

1. Transform lifecycle marketing: Move inKind from calendar-driven, ad hoc campaigns to automated, behavior-based customer engagement that increases activation, frequency, retention, and lifetime value.
2. Launch and scale consumer subscriptions: Build and execute the go-to-market, acquisition, onboarding, engagement, and retention programs needed to establish a successful subscription business.
3. Integrate brand into B2B performance marketing: Evolve inKind's transaction-focused restaurant acquisition channels by incorporating stronger brand storytelling, differentiated positioning, and creative that builds trust while improving commercial performance.

Beyond these priorities, you'll continuously identify opportunities to improve marketing efficiency, customer experience, and growth.
What You'll Own
Build an Automated Lifecycle Marketing Engine

Lead the transition from one-off, calendar-driven campaigns to a scalable, automated lifecycle marketing operation.

• Audit existing customer communications, journeys, segmentation, and engagement performance to identify gaps and opportunities.
• Build and execute automated customer journeys across onboarding, activation, engagement, repeat usage, retention, and reactivation.
• Use behavioral data, transaction history, customer preferences, and predictive signals to trigger relevant, personalized communications.
• Work directly with Braze, Snowflake, and internal teams to improve audience segmentation, orchestration, and campaign automation.
• Develop testing frameworks across messaging, creative, timing, offers, and channels.
• Identify opportunities to leverage AI and automated agents to improve personalization, campaign execution, reporting, and optimization.
• Establish clear performance dashboards and continuously improve conversion, engagement, purchase frequency, and customer lifetime value.

The outcome: A lifecycle marketing engine that consistently drives customer behavior and revenue without relying on constant manual campaign creation.
Lead the Launch and Growth of Consumer Subscriptions

Own the marketing execution behind the introduction and scaling of inKind's consumer subscription offering.

• Partner with Product, Finance, Data, and Engineering to develop and execute the subscription go-to-market plan.
• Translate the subscription value proposition into clear positioning, messaging, creative, and customer-facing experiences.
• Build the acquisition strategy across existing users, paid channels, referrals, restaurant partnerships, and owned media.
• Develop conversion journeys that move existing inKind customers into paid subscriptions.
• Execute subscription onboarding, activation, engagement, renewal, and retention programs.
• Test pricing presentation, promotional offers, trial structures, messaging, and conversion flows in partnership with Product.
• Develop targeted campaigns for different customer segments based on behavior, frequency, and potential subscription value.
• Monitor subscriber acquisition cost, conversion, activation, churn, retention, and subscription lifetime value.
• Identify opportunities to reduce churn and increase subscriber engagement through automated lifecycle programs.

The outcome: A successfully launched subscription offering with a repeatable, measurable acquisition and retention engine.
Bring Brand Storytelling Into B2B Performance Marketing

Evolve inKind's existing restaurant acquisition marketing from primarily transaction-focused messaging into a more differentiated, brand-led growth channel.

• Evaluate current B2B paid acquisition campaigns, messaging, creative, audiences, and funnel performance.
• Develop compelling stories that communicate why restaurants partner with inKind, beyond the immediate financial transaction.
• Build campaigns that highlight restaurant success stories, operator experiences, hospitality expertise, and the broader value of the inKind platform.
• Work with Sales and Business Development to understand restaurant decision-making, objections, and buying motivations.
• Introduce brand-led creative and messaging into existing paid channels without sacrificing lead generation performance.
• Develop and execute structured tests comparing transactional, educational, and brand-led messaging.
• Build content and creative that can be reused across paid acquisition, landing pages, email, sales enablement, and partner communications.
• Improve conversion through stronger positioning, creative testing, audience targeting, and landing-page optimization.
• Measure the impact of brand-led marketing on lead quality, acquisition efficiency, conversion, and partner engagement.

The outcome: A more differentiated and effective B2B acquisition engine that strengthens inKind's brand while continuing to deliver measurable commercial results.
Drive Consumer Growth and Marketing Performance

Own the continuous improvement of inKind's consumer acquisition and engagement programs.

• Identify opportunities to improve acquisition, activation, engagement, and retention across the customer journey.
• Build and optimize campaigns across paid, organic, referral, partnership, and owned channels.
• Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities.
• Develop and execute experiments across audiences, offers, creative, messaging, and conversion experiences.
• Work with Product to improve customer journeys and reduce friction in the app and purchase experience.
• Identify opportunities to use inKind's restaurant network as an acquisition and engagement channel.
• Allocate marketing resources toward initiatives demonstrating the strongest incremental impact.
• Maintain clear accountability for customer acquisition cost, conversion, frequency, retention, and lifetime value.

Build Scalable Marketing Systems and Automation

Help modernize how Marketing operates by reducing manual processes and improving the speed and effectiveness of execution.

• Identify repetitive marketing activities that can be automated or simplified.
• Leverage Braze, Snowflake, AI tools, and other technologies to improve campaign execution and decision-making.
• Partner with Engineering and Data to improve the availability and use of customer data.
• Develop reusable campaign frameworks, audience segments, reporting dashboards, and experimentation processes.
• Introduce AI-driven workflows where they can meaningfully improve productivity, personalization, or performance.
• Create processes that allow the marketing function to execute more effectively as the business scales.

Lead Marketing Execution and Cross-Functional Delivery

Take ownership of delivering marketing initiatives from initial concept through execution and optimization.

• Translate business priorities into clear marketing initiatives with defined owners, timelines, deliverables, and success metrics.
• Lead and develop marketing team members while remaining directly involved in execution.
• Work closely with Product, Engineering, Data, Sales, and Operations to remove blockers and deliver results.
• Manage agencies, creative resources, vendors, and marketing technology partners where appropriate.
• Establish clear operating rhythms for campaign planning, execution, experimentation, and performance reviews.
• Maintain visibility into what is working, what is not, and where the team should focus next.
• Balance longer-term marketing improvements with immediate commercial priorities.

Qualifications

• 7+ years of marketing experience, including experience owning and executing growth initiatives.
• Experience within a high-growth consumer technology, marketplace, fintech, hospitality, loyalty, subscription, or e-commerce business.
• Demonstrated success building and optimizing automated lifecycle marketing programs.
• Strong experience with CRM and marketing automation platforms, ideally Braze or similar.
• Experience launching or scaling consumer products, subscription offerings, membership programs, or recurring-revenue initiatives.
• Strong understanding of paid acquisition, conversion optimization, customer segmentation, retention, and LTV.
• Ability to use data and analytics tools to evaluate customer behavior and marketing performance.
• Experience working closely with Product, Engineering, and Data teams to implement marketing initiatives.
• Demonstrated ability to develop and test brand-led creative within performance marketing channels.
• Experience leading cross-functional projects and managing marketing resources.
• Strong communication, prioritization, and project execution skills.
• Familiarity with SQL, Snowflake, AI-powered marketing workflows, or other technical marketing capabilities is a plus.

Why inKind

inKind is at an exciting stage of growth, with an established restaurant network, millions of consumers, and significant opportunities to expand how customers interact with our platform.

This role offers the opportunity to take direct ownership of initiatives that will shape the next stage of the business - from building an automated lifecycle marketing engine to launching a consumer subscription product and evolving how we communicate our value to restaurant partners.

We're looking for someone who wants to build, execute, and see the measurable impact of their work.

If you're energized by turning complex marketing challenges into working solutions, moving quickly, and building growth programs that scale, we'd love to hear from you.