LogRocket

Director of Growth

LogRocket$170K — $275K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS degree or 5+ years equivalent work experience
  • Proficient in demand generation, marketing automation, and SEO tools
  • Well-versed in AI applications for marketing
  • Management experience preferred, with growth opportunities offered
  • Strong communication and creative thinking skills
  • Excellent oral, visual, and written communication abilities
  • Strong coordination and project management skills
  • Ability to thrive in a dynamic tech startup environment

Responsibilities

  • Drive pipeline across multiple marketing channels
  • Plan, test, implement, and optimize digital and non-digital marketing campaigns
  • Master the marketing funnel to convert prospects into customers
  • Enhance LogRocket's inbound marketing funnel
  • Conduct analyses to identify high-value opportunities
  • Collaborate with Product Marketing, SDRs, and Sales on funnel strategies
  • Coordinate with product teams to boost engagement and conversion
  • Ensure marketing tools and infrastructure are effectively utilized for growth

Benefits

  • Catered lunch and a variety of snacks
  • Unlimited vacation policy
  • Health, Dental, and Vision benefits
  • 401k and commuter benefits
  • Generous stock options
  • Regular team outings and activities
Full Job Description
LogRocket is looking for a driven Growth Marketing leader. Own the pipeline number across a range of channels only bounded by your creativity and ability to execute.

LogRocket and it's Galileo AI product assistant is designed to 10x the speed of product delivery teams. It's the first system that gives all teams across the product delivery cycle complete, proactive visibility into their customer experience from the user's point of view. Spanning the entire stack of product tools, Galileo AI and LogRocket help teams deliver amazing digital experiences.

We've already attracted an elite roster of over three thousand customers and raised $55 million in funding from top investors such as Matrix Partners, Battery Ventures, and Delta-V Capital in an effort to continue expanding our Marketing team and broaden our reach.

Responsibilities
    • Drive pipeline across an assortment of channels, including inbound, performance, intent, events, brand, and more
    • Strategically plan, test, implement and optimize online and non-digital marketing campaigns
    • Develop a deep mastery of the funnel to understand what drives prospects to become customers
    • Identify and execute upon ways to improve LogRocket's inbound marketing funnel
    • Quantify everything you do. Conduct analysis to identify the highest value opportunities
    • Work closely with Product Marketing, SDRs, and Sales to execute on programs to support all levels of the funnel
    • Work with the product teams to identify and implement product features that will drive engagement and conversion
    • Ensure the tools and infrastructure are in place to provide optimal growth results


Qualifications
    • BA/BS degree or 5+ years equivalent work experience
    • Proficiency in demand generation, marketing automation, and SEO tools in order to generate traffic, convert visitors into leads, and then nurture them into converted customers
    • Well versed in AI - not just chats, but how can we do things that were previously impossible or get insights/data advantages we couldn't before
    • Previous management experience is ideal. However, we will work closely with you to further develop your management skills
    • Excellent communicator and creative thinker, with the ability to use data as well as intuition and logic to inform all decisions
    • Demonstrated strong taste in oral, visual, and written communications skills - both as an executer and reviewer
    • Have strong coordination and project management skills to handle complex projects
    • Able to deal with the dynamic environment of a technology start up


Benefits and Perks
    • Catered lunch and an impressive array of your favorite snacks (healthy AND non-healthy!)
    • Unlimited vacation policy
    • Health, Dental, Vision benefits, 401k, commuter benefits
    • Generous stock options
    • Regular team outings and activities (from boat rides to paintball, we'll try anything!)


$170,000 - $275,000 a year

This range is intended to provide a guideline for our typical compensation (base and bonus) and may be modified based on location or experience of our finalist candidate.

Even if you don't meet all of the listed requirements, we still encourage you to apply. We believe learning is a vital component of success in any role here at LogRocket, and we're happy to chat with folks from non-traditional backgrounds for our open roles.

LogRocket is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

LogRocket will consider sponsoring visas for applicants in the US that need work authorization.

About LogRocket

LogRocket is a software company that provides a platform for developers to monitor and troubleshoot their web applications. The company's platform captures user sessions and provides insights into user behavior, performance issues, and errors. LogRocket's customers include a range of companies across different industries, from startups to Fortune 500 companies. The company was founded in 2016 and is headquartered in Cambridge, Massachusetts.
Learn more about LogRocket
Size
100 employees
Industry
Founded
2016

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