SummaryThe ideal candidate will design, direct, and implement a successful group sales strategy to all market segments to guide Group Sales Team to meet and/or exceed Resort group budgets and goals. Be responsible for direction, management, recruitment, development and counseling of team of Group Sales Managers with direction and assistance from the AVP of Resort Sales. Be responsible for selling and booking group business from a designated market area as part of the Group Sales Team to achieve or exceed annual quota. Responsible for contributing to the successful operation of the Resort Sales Department to maximize profitability and overall success of the Resort.
This position is based at The Boca Raton with a requirement to be on-site full time.
Essential Functions- Job duties include, although are not limited to:
- Analyze and estimate total value of each piece of group business and negotiate best situation for achieving optimum revenue for the Resort.
- Solicit and book group business from a designated market or territory.
- Participate as a leader and conduct daily business review meetings with commercial leadship, as well as one on one meetings.
- Achieve individual goal contribution to resort budgeted group revenue and occupancy goals.
- Lead the Group Sales Team in maintaining market and industry knowledge, market intelligence, and reporting to best drive the strategy.
- Create, design and execute specific targeted action plans for maximum results from Group Sales Team and designated market or territory.
- Work with AVP of Resort Sales to determine resources necessary to achieve Resort group objectives, both financially and otherwise.
- Guide business placement across guest rooms, suites, meeting spaces, food and beverage, recreation, restaurants, and resort experiences to maximize total resort value.
- Review all contracts to ensure the data is accurate and compliant to department specific policies and SOPs.
- Maintain a professional appearance, behavior and ethics and image of self and subordinates.
- Communicate effectively between internal and external customers.
- Provide detailed reports on Group Sales performance or other areas as determined necessary by AVP of Resort Sales.
- Provide concise, decision-ready updates to the Associate Vice President of Resort Sales and commercial leadership on performance, risks, opportunities, and resource needs.
- Responsible for identifying, recruiting, and developing staff for the Group Sales Team to assist in achieving long-term goals when applicable.
- Responsible for travel to territory or attendance at tradeshows as outlined in Business Plan or as requested by the AVP of Resort Sales.
- Personally conduct or assist Group Sales Managers and the Site Sales Manager in conducting client site visits and entertainment at the Resort as necessary to achieve financial objectives.
- Perform other related duties as assigned or requested by leadership.
Internal RelationshipsReports to the AVP of Resort Sales and supervises the group sales team in day-to-day activities. Works closely and collaborates with revenue, marketing, leisure sales, catering and conference services, and operations to support the goals and objectives across the resort.
External RelationshipsHas regular contact with clients, meeting planners, and third parties. Maintains appropriate relationships with these and other constituencies to enhance the image of The Boca Raton and the attainment of its objectives.
Qualifications- Must be able to speak, read, write and understand the primary language(s) used in the workplace
- Good management skills, social skills and communication skills are required, in both written and verbal form.
- Must be able to direct and lead effective meetings
- Must be able to produce required financial reports as needed by AVP of Resort Sales
- Most tasks are performed in a team environment with the Director acting as a team leader.
- Knowledge of all departments of resort
- Ability to communicate customer needs and resolve complaints independently.
- Ability to establish and master goals.
- Ability to identify and develop accounts.
- Ability to act independently with minimal or no supervision.
- Math skills, as well as budgetary analysis capabilities required.
- Proficiency in delphi.fdc and Microsoft applications
Must be able to sit, stand or bend for duration of shift (at least 8 hours)
Education/Experience Requirements- Bachelor's degree Preferred.
- 7+ years of progressive hotel or resort sales experience, including significant group sales responsibility; luxury, upper-upscale, destination resort, or complex multi-venue experience strongly preferred.
Physical RequirementsMost work tasks are performed indoors. Position requires walking and giving direction most of the working day. Must be able to exert well-paced ability to maneuver between functions occurring simultaneously. Requires grasping, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening and hearing ability and visual acuity. Must be able to lift trays of food or food items weighing up to 30 lbs. frequently. Must be able to push and pull carts and equipment weighing up to 250 lbs. occasionally.
