About the role:
The Director, Global Marketing will organize and lead Cyberhawk's marketing execution, applying established B2B expertise while building industry knowledge to progressively guide strategy and support revenue teams. Also, this role is responsible for driving alignment across sales, customer success, and go-to-market strategy. This role provides executive oversight of marketing strategy, brand governance, and operational scalability to support global growth objectives.
The Director, Global Marketing will lead the evolution of the marketing function, including evaluation of current vendors and resources, identification of operational efficiencies, and development of the future-state organizational structure and internal marketing capabilities.
Responsibilities:
Marketing Management and Strategy
- Provide leadership and strategic oversight for the global marketing function.
- Define global marketing strategy, priorities, and performance objectives aligned with company growth goals.
- Evaluate and optimize existing marketing vendors, agencies, consultants, and external partnerships to improve effectiveness and identify cost efficiencies.
- Develop the future-state marketing operating model, including organizational structure, resource planning, and internal capability development.
- Lead recruitment, hiring, and management of internal marketing resources and external partners.
- Oversee brand strategy, positioning, messaging, voice, and governance across all customer-facing channels and markets.
- Provide strategic oversight of marketing initiatives including campaigns, events, digital presence, content, and creative execution.
- Ensure effective management of brand standards, marketing assets, and content libraries.
- Develop the marketing calendar and annual plan with the SVP, informed by Sales, Product, event results, and available resources
- Maintain website updates, work with external/internal teams on website work
- Lead requested marketing transition items which may include branding, PR, legal requests, reporting and other items falling in marketing sphere
Events & Exhibiting
- Maintain events calendar and plan
- Actively anticipate and manage event deadlines, including:
- Booth designs and builds, including review of copy, images, theme with sales & executive teams
- Print & digital collateral prep, involving sales requests vs show, including shipments direct report
- Communications with sales and executive team on event details, especially attending staff
- Actively assess event opportunities for demos, speaking and sponsorship
- Attend at minimum the first 1-2 days of major events to handle set up and coordination
- Assist team with presentation templates, speaking partner coordination, rehearsals, etc.
- Investigate additional event opportunities as brought up or discovered
- Coordinate lead capture and handoff with Sales, track agreed follow-up actions, and prepare post event evaluations
Public Relations
- Craft/Collaborate on press releases with initial information and draft input/edits from executive and Ondas teams
- Manage the press release process through Ondas, including post release Cyberhawk website and social updates
- Coordinate sharing digital content, product announcements and no press release items to trade media
- Manage agency and Ondas contact relationship to collect data on outreach responses
- Collect releases into a central digital file for future reference
Sales Support
- Maintain archive of evergreen and one-off marketing materials for independent sales and event use
- Coordinate adherence to brand guidelines for all new materials
- Meet with the digital content team regularly on upcoming content and materials
- Meet monthly with the sales team on upcoming projects, initiatives and activities requiring support
- Provide assistance as requested for sales email campaign copy and review
- Organize and manage images and videos for easy access in creating materials and marketing items and Sales to create images, videos and materials for use in presentations, digital marketing, PR and more.
- Create/maintain onepagers for sales team on website stats (pending visitor & customer journey tracking tools)
Job Requirements:
- Bachelors degree in Business, Marketing or related field (or equivalent experience)
- 8+ years managing a marketing team in the Utilities, OGMI or Software industries
- Demonstrated experience overseeing or partnering closely with marketing functions, including brand, digital marketing, events, content, and external agency management.
- Strong knowledge of B2B commercial processes, customer lifecycle management, and global go-to-market models.
- Strong commercial acumen with the ability to align marketing initiatives to revenue objectives and business strategy.
- Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable business insights and strategic recommendations.
- Strong stakeholder management, communication, and influencing skills, with the ability to partner effectively across executive leadership, regional teams, and cross-functional departments.
- Experience working across multiple geographies and time zones, with strong cultural awareness and ability to operate in global business environments.
- Knowledge of relevant UK and international regulatory and compliance frameworks, including GDPR, data privacy, anti-bribery, and trade compliance requirements.
- Strong leadership and people management capabilities, with experience leading cross-functional teams and managing both internal and external resources.
- Ability to operate strategically while remaining adaptable and hands-on in a lean or evolving organizational structure.
Additional Details:
- Eligibility to live and work in the US with high fluency in English.
- This role requires a 25% travel across different states to support events, conferences, etc.
- Be able to access the Cyberhawk Golden office on a monthly basis.
