Director of Field MarketingLocation: Austin, TX or Boston, MA
Team: Marketing
Reports to: CMO
About the RoleVulnCheck is seeking a Director of Field Marketing to own the strategy and execution of regional marketing across the U.S. and international markets. This is a strategic, revenue-facing role that partners directly with regional sales leaders and territory owners to build and run integrated marketing plans tailored to each region's target accounts.
Working hand-in-hand with sales, you'll craft regional plans that blend events, account-based marketing, digital campaigns and other marketing tactics to drive on-the-ground success. Part of the regional program mix will include the execution of partner-related activities as well. You will also drive the planning, and execution of major standalone events that sit outside any single region. You'll also lead a small but growing team.
The ideal candidate is equal parts strategist and operator: someone who can sit at the table with sales, translate territory goals into marketing plans, and then make them happen.
What You'll DoRegional Marketing Strategy & Sales Partnership- Partner directly with regional sales leaders and territory owners to build integrated marketing plans mapped to each region's target account list
- Design region-specific program mixes spanning events, ABM, social, and direct mail to drive pipeline and accelerate deals
- Roll regional plans up into the broader company marketing plan, aligning priorities, budget, and measurement
- Own regional pipeline and revenue contribution as a shared goal with sales
Program Execution- Drive end-to-end execution of regional plans, coordinating across marketing, sales, and operations
- Manage the ABM motion in partnership with sales, including targeting, orchestration, and follow-through on priority accounts
Partner Marketing- Own the planning and execution of partner marketing activities as part of regional and company plans
- Coordinate with partners on joint programs, events, and demand generation
Flagship & Standalone Events- Lead the strategy and planning of major events that fall outside regional plans, directing execution through your team
- Key events include VulnCheck's THREATCON1 conference, RSAC, Black Hat, and ISAC summits, among others
- Own event objectives, experience, budget, and measurable outcomes end to end
Team Leadership- Hire, manage, and develop an events and field marketing specialist focused on event logistics, swag, and execution
- Set priorities and delegate execution across regional, partner, and flagship programs
- Grow the team as regional marketing scales
Measurement & Operations- Define and report on the metrics that matter: pipeline, influenced revenue, and program ROI by region
- Build the playbooks, calendars, and processes that let regional marketing scale
What You'll Bring- 7+ years in field marketing, regional marketing, or integrated demand generation, including time in a strategic or leadership capacity
- Proven track record building marketing plans in close partnership with sales and driving measurable pipeline
- Experience across the full program mix (events, ABM, social, direct mail) and partner marketing
- Experience owning large-scale events end to end
- Experience hiring, managing, and developing direct reports
- Strong strategic thinking paired with hands-on execution
- Ability to support U.S. and international programs across multiple time zones
- Excellent communication and cross-functional leadership skills
- Experience in B2B tech, cybersecurity, or SaaS environments
What We OfferWe believe people do their best work when they feel supported, trusted, and valued. VulnCheck offers benefits designed to meet a wide range of needs and lifestyles.
Benefits and Perks- Unlimited PTO
- 401k plan with company match
- Comprehensive healthcare coverage
- Generous paid parental leave
- Remote friendly environment with flexibility
- Expense reimbursement for cell phone and internet
- Ongoing professional development, coaching, and learning resources
- Opportunities for career advancement within a fast-growing team
CompensationWe offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions about VulnCheck's total rewards during your interview process.
