About the Role The Director of Effectiveness & Measurement owns the design, build, and operation of next-generation measurement capabilities that quantify the true impact of the campaigns ATTN: builds for its brand clients, directly shaping how client media and content investment is allocated. This leader combines strategic vision with hands-on execution to establish the measurement frameworks, operating model, and talent required to serve current client demand while building ATTN:'s future-state measurement product.
Key Responsibilities & Focus Areas - Drive ATTN:'s marketing measurement strategy, including defining campaign impact, success metrics, and standards across all channels and client verticals.
- Define and execute a client-facing campaign performance strategy that improves engagement, conversion, and relationship depth across brand partners and priority audiences.
- Establish measurement as a core input into client investment decisions, media planning, and campaign strategy.
- Lead ongoing modernization of measurement workflows and tooling, and raise the quality and consistency of client-facing reporting and insights.
- Partner with account, strategy and creative teams to design and deliver high-performing campaign experiences from pitch and intake through in-flight measurement and post-campaign insights.
- Design optimization and experimentation programs, including A/B testing, behavioral analytics, and audience research, to continuously raise the bar on client campaign performance.
- Translate measurement outputs into clear, actionable recommendations that drive client budget allocation, audience targeting, and creative optimization.
- Integrate external partners while developing in-house capabilities.
About You: - 8+ years in digital publishing, media or an agency running measurement projects, such as Brand Lift, Attribution and Sales Lift studies.
- Experience with ad technologies and solid understanding of the marketing analytics ecosystems, including social, video, and influencer measurement.
- Proven experience building and scaling measurement systems and teams, serving multiple brand clients.
- Demonstrated ability to connect analytics to business outcomes, client investment decisions, and ROI.
- Executive presence with the ability to influence senior clients and internal stakeholders.
Location Candidates can be based in Los Angeles or New York. This is a hybrid role with 3 days expected to be on-site in one of our hubs.
Compensation This position has an estimated annual salary range of $170,000 to $210,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors. We welcome direct conversations with each candidate about compensation in all of our initial calls.
