12+ years in CRM, sales operations, revenue operations, or business systems; management experience required.
Significant experience managing Salesforce or equivalent enterprise CRM.
Experience leading CRM, business systems, or technical teams.
Deep understanding of B2B sales processes, pipeline management, and forecasting.
Proven ability to translate business needs into scalable systems and processes.
Strong background in CRM data governance, quality, analytics, and system integrations.
Experience with cross-functional initiatives from requirement gathering to implementation.
Responsibilities
Set overall strategy and governance for Salesforce and CRM systems.
Lead the CRM administration and sales systems team to enhance data operations and support.
Partner with Sales leaders to refine processes around pipeline management and reporting.
Translate business objectives into actionable system requirements and tech solutions.
Establish data standards to ensure integrity and usability of CRM data.
Oversee system enhancements, including integration and change management processes.
Develop dashboards and reporting for visibility into sales metrics and trends.
Benefits
Opportunity to lead and innovate within the CRM and sales technology landscape.
Collaborative environment, engaging with multiple cross-functional teams.
Focus on user adoption through training and ongoing improvements.
Access to evolving technology solutions and methodologies.
Work in the vibrant setting of Las Vegas, NV.
Full Job Description
Location: Las Vegas, NV The Role: Director of CRM and Sales Systems
The Director of CRM and Sales Systems leads the strategy and operation of Switch's CRM and sales technology ecosystem. You will own the Salesforce roadmap, CRM governance, sales systems strategy, and data quality. You will lead the team responsible for CRM administration, systems support, data operations, and user enablement. Your work will help Sales and other go-to-market teams use reliable systems, processes, and data to manage performance and support revenue growth. What You'll Do
Set the strategy, roadmap, governance, and priorities for Salesforce and the broader CRM and sales systems environment.
Lead and develop the team responsible for CRM administration, sales systems, data operations, support, and user enablement.
Partner with Sales leaders to improve sales processes, pipeline management, forecasting, reporting, and productivity.
Translate business needs into clear system requirements, processes, automation, integrations, and technology solutions.
Establish CRM data standards that improve data accuracy, consistency, security, and usability.
Oversee system enhancements, integrations, releases, testing, and change management.
Set priorities across CRM and sales systems initiatives based on business needs, risk, resources, and expected outcomes.
Maintain dashboards and reporting that give leaders clear visibility into sales performance, pipeline, activity, and trends.
Work with Sales, Marketing, Finance, Engineering, IT, and other teams on systems and processes that cross functional boundaries.
Improve user adoption through training, documentation, communication, support, and ongoing system improvements.
Identify opportunities to simplify processes, automate manual work, reduce risk, and improve sales effectiveness.
What We're Looking For
You make clear decisions about priorities, tradeoffs, resources, and risk.
You communicate technical and business needs clearly to different audiences.
You build reliable processes and follow through on commitments.
You work effectively across teams while maintaining clear ownership and accountability.
You use data and measurable outcomes to evaluate systems, processes, and business performance.
You anticipate risks and bring practical solutions forward.
You set clear expectations for your team and support people in developing their skills.
You keep the needs of system users and internal clients in mind when setting priorities and making decisions.
What You'll Bring
Required
12+ years of relevant experience in CRM, sales operations, revenue operations, business systems, or a related field, including extensive management experience.
Significant experience managing Salesforce or a comparable enterprise CRM platform.
Experience leading and developing CRM, business systems, technical, or analytical teams.
Strong knowledge of B2B sales processes, pipeline management, forecasting, and sales performance.
Experience translating business requirements into scalable systems and business processes.
Experience with CRM data governance, data quality, reporting, analytics, and system integrations.
Experience leading cross-functional systems initiatives from requirements through implementation, adoption, and improvement.
Clear written and verbal communication skills, including the ability to translate between business and technical teams.
Preferred
Salesforce Administrator or related Salesforce certification.
Experience with Salesforce Sales Cloud and related Salesforce products.
Experience with sales or marketing automation platforms such as Outreach, HubSpot, Pardot, or Marketing Cloud Account Engagement.
Experience with Tableau or another business intelligence platform.
Experience with Jira, Smartsheet, Asana, or similar work-management tools.
Experience with CRM security, access controls, compliance, or internal controls.
Experience in a B2B, enterprise technology, or data center environment.
Experience with Agile, product management, or similar technology delivery methods.
If your experience aligns with the core requirements but not every preferred qualification, we encourage you to apply.
