Director of Channel Partnerships

Location: New York, NY

About The Role:

Channel partnerships are one of the most significant untapped growth levers at WithCoverage. As Channel Partnerships Lead, you will build our channel motion from the ground up, creating a durable pipeline through firms whose clients overlap directly with our buyers across finance, legal, and the executive suite. Think accounting firms, fractional CFOs, payroll providers, and any other trusted advisor or partner that sits next to the major decisions our clients are making.

This is a builder role with direct pipeline accountability. You will identify the right partners, get in front of them, and show them why WithCoverage's expert team paired with our technology is a step function improvement for their clients (then show them the path to making it happen). You'll work directly with leadership, own a critical new growth channel end-to-end, and have clear upside and a fast promotion path as the channel scales.

What You'll Do:Build the B2B Channel Motion from Scratch

• Identify and prioritize partner segments where buyer overlap is highest (accounting, fractional CFO, payroll, legal, executive advisors)
• Source, qualify, and close new channel partners through targeted outreach, events, and warm introductions
• Develop a sharp value prop for each partner type and "show the path": why their clients need WithCoverage and how the partnership works in practice

Drive Pipeline and Revenue

• Own pipeline directly attributable to channel-sourced opportunities
• Build trusted relationships with partner principals and front-line referrers to ensure consistent, high-quality referral flow
• Partner closely with sales to convert referrals and feed insights back into partner strategy

Run Channel Operations and Systems

• Implement systems to track, measure, and performance-manage partners against pipeline targets
• Build SOPs, enablement materials, and onboarding workflows that let the channel scale without breaking
• Represent WithCoverage at partner-facing events and industry functions

Who You Are:

• 5-12 years of experience in Sales, BD, or GTM; 3+ years minimum directly in a partnerships role
• Startup experience preferred but not required
• Track record of building or meaningfully scaling a channel (you've sourced partners from scratch and turned them into real revenue)
• Ruthlessly organized; you can run hundreds of relationships in parallel without dropping balls, and you have the systems to prove it
• Relationship-driven with strong commercial instincts; people trust you quickly and you know how to turn that trust into outcomes
• High-ownership operator; you want real accountability, real upside, and a clear path to expanded scope

For candidates based in the United States, the expected OTE pay range for this position at the start of employment is $175,000 - $250,000/year. Actual compensation will vary based on individual factors, including market location, relevant experience, and role scope. In addition to base salary, this role is eligible for variable compensation tied to performance or quota attainment, where applicable. WithCoverage's Total Rewards package for full-time employees also includes equity participation and comprehensive benefits. If you're excited about the role but your compensation expectations are outside this range, we'd still love to hear from you; final offers reflect experience, scope, and leveling.

What We Offer:

• Competitive compensation that includes equity
• Comprehensive benefit plans for medical, dental, vision, life, and disability
• Pre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)
• Human Interest: 401(k) provider
• Time Off: Flexible time off, sick leave, family and medical leave, major national holidays
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Collaborative, transparent, and fun culture