Bachelor's degree in marketing, business administration, or related field preferred.
3+ years of experience in home health and/or hospice marketing.
1+ year of experience in healthcare marketing leadership.
Strong communication, negotiation, and public relations skills.
Valid driver's license, automobile insurance, and reliable vehicle required.
AZ Fingerprint Clearance Card (or ability to attain).
Responsibilities
Provide leadership and direct supervision to the marketing team.
Develop and implement strategic marketing plans for growth.
Build and maintain relationships with referral sources and healthcare providers.
Identify opportunities for service expansion and market growth.
Collaborate with clinical leadership to promote specialty programs.
Monitor market trends and competitor activity.
Manage departmental resources to support budget and census goals.
Represent the organization in the community to enhance brand awareness.
Benefits
Competitive pay and benefits.
Flexible schedules to support work-life balance.
Ongoing professional development and training.
Collaborative team environment that celebrates success!
Full Job Description
The Pines Home Health and Hospice is growing and looking for an ambitious and strategic Director of Business Development (DBD) to join our team! As the DBD you will have an opportunity to advance your career in a culture that encourages intelligent risk-taking and innovation.
What We Offer
Competitive pay and benefits.
Flexible schedules to fit your life and support balance.
Ongoing professional development and training.
A truly collaborative team that celebrates success!
JOB SUMMARY
The Director of Business Development is responsible for managing all aspects of marketing including overseeing daily marketing operations, initiatives, and members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, and responding to customer requests and concerns.
Duties and Responsibilities
Providing leadership, guidance, and direct supervision to members of the marketing team.
Developing and implementing strategic marketing plans designed to achieve growth objectives.
Building and maintaining strong relationships with referral sources, healthcare providers, payer organizations, and community partners.
Identifying opportunities for service expansion and market growth.
Collaborating with clinical leadership to promote specialty programs and services.
Monitoring market trends, competitor activity, and healthcare industry developments.
Managing departmental resources and supporting budget and census goals.
Representing The Pines Home Health and Hospice in the community and enhancing brand awareness.
Evaluating the effectiveness and return on investment of marketing efforts.
JOB REQUIREMENTS
Bachelor's degree in marketing, business administration, or related field strongly preferred.
3+ years of experience in home health and/or hospice marketing.
1+ year of experience in healthcare marketing leadership.
Demonstrates good communication, negotiation, and public relations skills.
Must have and maintain a valid driver's license, automobile insurance, and a reliable vehicle.
AZ Fingerprint Clearance Card (or ability to attain).
