JOB SUMMARYResponsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
DUTIES & RESPONSIBILITIES- Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
- Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
- Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitor's allocation of resources according to budgetary limitations.
- Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
- Works with the Director of Clinical Service to establish marketing techniques for specialty Clinical Programs.
- Employs marketing and promotional initiatives to achieve budgetary volume projections.
- Establishes and maintains positive working relationships with current and potential referral and payer sources.
- Recruits, selects, orients, and directly manages members of the marketing team.
- Builds and monitors community, customer, and payer and patient perceptions of the Home Health & Hospice as a high-quality provider of services.
- Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
- Maintains comprehensive working knowledge of the Home Health & Hospice markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
- Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
- Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the Home Health and Hospice.
- Monitors and reports cost effectiveness of marketing efforts.
The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.
JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities) - Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
- At least three years of experience in health care marketing management preferably in home health or hospice care operations.
- Demonstrated ability to supervise and direct professional and administrative personnel.
- Ability to market aggressively and deal tactfully with customers and the community.
- Knowledge of corporate business management.
- Demonstrates good communications skills, negotiation skills, and public relations skills.
- Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
