About The RoleAs we scale the company, we continue to invest heavily in driving brand awareness and consideration. This new role will be the custodian of the Together AI brand. They will lead brand marketing at Together AI, building and executing the strategy to build the brand. The work will include creating a brand narrative, architecting a campaign and executing the campaign across channels to deliver high impact results. This role will report into the head of marketing and will have the opportunity to own and independently build the brand marketing function at one of the most innovative companies at the forefront of AI.
Responsibilities- Create the brand narrative, grounded in the vision of the company to provide open, abundant AI and appealing to a technical audience. Collaborate with CEO and other leaders
- Build brand campaign with messaging, design and channel execution that cuts through the noise
- Drive consistency of brand messaging and look & feel across marketing assets and channels
- Lead inhouse and vendor design resources
- Come up with objective goals on how to measure brand awareness and sentiment, and establish a brand tracker
- Guide and influence thought leadership content that product marketing builds
- Own the budget for brand awareness and identify top-performing levers to scale
- Foster a culture to experimentation to try new ideas that can help us scale further at the right ROI
Requirements- 5+ years leading brand and creative teams
- Has seen great by building high impact brand campaigns in B2B marketing
- Strong ownership mindset and ability to build something from ground up
- Experience managing budgets for brand campaigns
- Strong analytical skills with a data-driven approach to decision-making and reporting
- Preferably worked as brand director across both agency and client side
CompensationWe offer competitive compensation, startup equity, health insurance and other competitive benefits. The US base salary range for this full-time position is: $250-295K + equity + benefits. Our salary ranges are determined by location, level and role. Individual compensation will be determined by experience, skills, and job-related knowledge. This is a hybrid role based in the Bay Area.
