Director of Brand Marketing
Architectural Products Group
Atlanta, Georgia, United States
Job ID: 530346
Job Summary Oldcastle APG is seeking a Director of Brand Marketing to lead portfolio brand strategy and the Brand Marketing team across its building products and outdoor living brands. This role translates business priorities, customer insights, and market opportunities into differentiated brand strategies that build awareness, preference, demand, and commercial growth.
The Director serves as a strategic partner to the business, Sales and Product leadership and works across Channel Marketing, Retail, Digital/CRM, Media, PR, Creative and Regional Marketing to connect brand strategy with integrated execution. The successful candidate will combine strong brand discipline, commercial thinking and people leadership across a complex portfolio of brands, audiences and routes to market.
Job Location - This position is hybrid and located at our Corporate Office in Atlanta, GA.
Job Responsibilities Brand & Portfolio Strategy - Lead brand strategy, positioning, architecture, and value propositions across the portfolio, aligned with enterprise marketing and business priorities.
- Establish portfolio priorities using business strategy, customer insights, competitive dynamics, and brand-health research.
- Ensure brand strategies translate effectively across retail, dealer/distributor, contractor/pro and other routes to market.
- Provide a strategic brand and customer perspective on product portfolio, assortment, pricing and distribution decisions in partnership with Product, Sales and business leadership.
Business & Annual Marketing Planning- Translate business and sales priorities into integrated brand strategies and annual plans that connect positioning, product, audience, channel, media and activation to measurable outcomes.
- Recommend Brand Marketing priorities and own budget allocation across brands and initiatives based on business opportunities, brand needs and expected impact.
- Represent Brand Marketing in business reviews, annual planning and cross-functional initiatives, balancing long-term brand building with near-term commercial priorities.
- Partner across marketing functions to connect capabilities against shared business and brand objectives without duplicating functional ownership.
Brand Health, Campaigns & Performance - Own portfolio brand-health measurement and establish practical KPIs and reporting to evaluate brand and campaign performance.
- Translate research, customer insights, competitive intelligence, and digital journey signals into clear brand priorities and experience opportunities.
- Lead the development of integrated brand campaigns and provide strategic direction for briefs, messaging, creative and audience strategy.
- Use performance insights to recommend adjustments to strategy, audiences, messaging, and investment.
Product Strategy & Go-to-Market - Partner with Product and Innovation teams to bring customer, market, competitive and brand insights into product strategy and innovation priorities.
- Lead brand strategy and go-to-market planning for priority launches, including positioning, messaging, audiences, and launch requirements.
- Coordinate with Product, Sales, Channel, Creative and Digital teams to support effective commercialization and development of priority launch materials.
Brand Stewardship & Agency Leadership - Establish and maintain brand standards, messaging frameworks and playbooks that create consistency while allowing appropriate flexibility by audience and route to market.
- Serve as a senior brand steward for major creative, messaging and portfolio decisions.
- Provide strategic direction to brand, creative, media, research and other agency partners, with clear expectations for deliverables and performance.
Team Leadership - Lead, coach and develop Brand Marketing managers and coordinators, establishing clear ownership, priorities and accountability.
- Set portfolio direction while empowering Brand Managers to develop and execute plans for their assigned businesses and brands.
- Build team capability in strategic thinking, insights, integrated planning, commercialization, and measurement.
- Create operating rhythms that improve visibility, collaboration, and execution across the portfolio.
Job Requirements - 10+ years of progressive brand and marketing experience, including meaningful people-leadership responsibility.
- Bachelor's degree or equivalent experience in marketing, communications, business or related field.
- Experience managing a portfolio of brands or categories, ideally in building products, durable goods, consumer products or another multi-channel business.
- Demonstrated strength in brand positioning, insights, integrated campaigns, annual planning, product launches, and go-to-market strategy.
- Strong commercial judgment and experience connecting brand strategy and investment decisions to business outcomes.
- Experience managing agencies, significant marketing programs, and budgets.
- Ability to influence across a complex, matrixed organization and communicate effectively with senior leaders.
- Ability to move comfortably between high-level strategy and practical execution while developing a multi-level team.
What CRH Offers You- Highly competitive base pay
- Comprehensive medical, dental and disability benefits programs
- Group retirement savings program
- Health and wellness programs
- An inclusive culture that values opportunity for growth, development, and internal promotion
