Market Development Manager
Architectural Products Group
Bristol, Pennsylvania, United States | Burlington, New Jersey, United States
Job ID: 530364
Job SummaryThe Market Development Manager is responsible for building end-user relationships, increasing preference for company products, and generating incremental demand across the assigned territory. This field-based role engages contractors, specialty installers, masons, builders, designers, and other key end users to influence product selection, demonstrate product performance, identify project opportunities, and drive pull-through sales through dealers and distribution partners.
Working closely with the regional sales organization, the Market Development Manager develops qualified relationships and opportunities that Sales can convert into profitable revenue. The role also provides market intelligence, identifies competitive threats, and supports programs that create ongoing customer demand. This is a non-commissioned position focused on creating demand and influencing purchasing decisions before the transaction occurs.
Job LocationThis is a remote role. This person must be based in Eastern PA or NJ
Job Responsibilities- Build relationships with high-potential contractors, masons, builders, and other end users through disciplined territory management and target-account development to increase product penetration, repeat purchases, and share of wallet
- Identify and evaluate emerging market segments, applications, and customer groups, and develop strategies to expand the company's presence
- Conduct field and jobsite visits, product demonstrations, and contractor training to build product preference; communicate features, benefits, applications, and performance advantages, and coordinate internal support for customer questions and application challenges
- Generate demand by identifying upcoming projects, engaging stakeholders early, and influencing product selection through technical engagement, demonstrations, and specification activities
- Work with regional sales teams to target key accounts and support product availability. Connect customers with the appropriate sales or distribution contact and hand off qualified opportunities for follow-up and execution
- Monitor competitive activity, pricing trends, customer preferences, and emerging applications; analyze wins and losses and share actionable insights with Sales, Marketing, Product Management, and Market Development leadership to improve customer engagement, product adoption, and differentiation
- Maintain accurate CRM records of target accounts, customer interactions, project activity, opportunities, and business outcomes; participate in business reviews to assess performance, share market insights, and improve execution
- Perform other duties and responsibilities as assigned
Job Requirements- Bachelor's degree in Business, Sales, Marketing, Construction Management, or a related field preferred; equivalent relevant experience will be considered
- Experience in B2B sales, contractor development, construction materials, building products, technical product sales, or a related industry
- Demonstrated ability to build trusted relationships with contractors and other end users and influence product selection
- Strong communication, presentation, influencing, and relationship-development skills
- Ability to translate technical product features into practical customer value and jobsite benefits
- Self-directed, organized, and comfortable managing a field-based territory with regular travel
- Ability to identify commercial opportunities, prioritize target accounts, and maintain disciplined CRM records
- Strong collaboration skills and the ability to work effectively with regional sales, dealers, distributors, and cross-functional teams
- Valid driver's license and willingness to travel regularly within the assigned territory
Compensation- Base salary is $85,000 - $125,000
- Bonus potential of 10%
- Vehicle allowance and fuel card
- 401(k) plan / group retirement savings program
- Short-term and long-term disability benefits
- Life insurance
- Health, dental, and vision insurance
- Paid time off
- Paid holidays
What CRH Offers You- Highly competitive base pay
- Comprehensive medical, dental and disability benefits programs
- Group retirement savings program
- Health and wellness programs
- An inclusive culture that values opportunity for growth, development, and internal promotion
If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!
