10-15 years of experience in U.S. food/CPG brand development
Proven track record of successful brand transformation and challenger brand growth
Strong background in retail and trade marketing
Demonstrated accountability for market-level P&L
Experience in growth-stage or transformation-stage organizations
Responsibilities
Develop and articulate the K-Flavor Protein narrative for U.S. audiences
Transform legacy brands into premium offerings
Drive retail velocity and distribution expansion
Create culturally relevant marketing campaigns
Oversee U.S. market-level revenue and performance
Benefits
Comprehensive health insurance
401K plan
Paid time off (PTO)
Sick days
Full Job Description
Job Summary
The Director of Brand, Growth & Cultural Impact ? K-Flavor U.S. will report directly to the CEO and lead the transformation, repositioning, and accelerated growth of the company's U.S. brand portfolio.
This role is responsible for:
- Building the K-Flavor Protein platform in the U.S.
- Modernizing and elevating existing American deli brands
- Build social-first campaigns designed for shareability and earned media impact
- Partner with creators, chefs, and food influencers to drive organic advocacy
- Translate online buzz into retail sell-through
- Launch retail-linked "moment marketing" initiatives to accelerate trial
- Integrate digital storytelling with in-store execution
This is not performance-only marketing.
This role owns brand-led cultural momentum that drives real revenue.
5 Innovation & Commercialization
- Translate U.S. consumer insights into innovation pipeline priorities
- Lead commercialization of Korean-inspired protein SKUs
- Develop better-for-you, clean-label, and functional protein positioning
- Partner with HQ R&D to localize and accelerate product launches
6 P&L & Performance Ownership
- Hold accountability for U.S. market-level revenue, margin, and contribution
- Manage marketing budgets with ROI discipline
- Establish KPI dashboards across velocity, margin, and brand health
- Lead corrective action plans in partnership with Sales and Finance
7 Cross-Functional & Global Leadership
- Serve as primary U.S. brand liaison to Seoul HQ
- Align global brand direction with U.S. execution realities
- Partner closely with Sales, R&D, Operations, and Finance
- Support post-acquisition integration and brand alignment
Qualifications
Required
- 10?15 years of experience building or scaling U.S. food/CPG brands
- Demonstrated success in brand transformation or challenger brand growth
- Strong retail and trade marketing experience
- Proven accountability for market-level P&L
- Experience working in growth-stage or transformation-stage organizations
Preferred
- Experience in protein, deli, fresh, or perimeter categories
- Experience with PE-backed or founder-led companies
- Experience building culturally relevant or viral food brands
- Familiarity with Asian or globally inspired food categories
Leadership DNA
We are seeking a leader who:
- Has a builder mentality
- Operates with a challenger mindset
- Is comfortable with ambiguity and rapid decision-making
- Understands culture as a growth lever
- Is obsessed with velocity and execution
- Thinks strategically but executes like an operator
Why This Role Matters
This is not a maintenance marketing role.
This role will define how Korean-inspired protein is understood in the U.S. market ? and how legacy brands evolve into scalable, premium platforms capable of national expansion.
What's On Offer
Comprehensive health insurance, 401K, PTO, Sick days
Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.
