Director of B2B Marketing

Qualifications

• 6+ years of B2B marketing experience, including 3+ years in a leadership role.
• Proven success with demand generation, ABM/ABX, and full-funnel marketing strategies.
• Strong analytical, project management, and leadership skills.
• Experience with CRM systems, marketing automation, and analytics platforms.
• Excellent communication and cross-functional collaboration abilities.

Responsibilities

• Develop and execute B2B marketing strategies that drive awareness, lead generation, retention, and revenue growth.
• Lead demand generation and account-based marketing (ABM/ABX) initiatives.
• Partner with Sales to improve lead quality, pipeline growth, and conversion rates.
• Create and optimize multi-channel campaigns through data-driven testing and analytics.
• Improve the merchant experience through journey mapping, customer feedback, and cross-functional collaboration.
• Develop retention, loyalty, referral, and reactivation programs.
• Build sales enablement materials, merchant testimonials, and marketing assets.

Benefits

• Opportunity to lead a high-performing marketing team.
• Collaborative environment with cross-functional teams.
• Focus on data-driven decision-making and analytics.
• Engagement with strategic partnerships and trade marketing activities.