10+ years of experience in Marketing, Growth, Product Marketing, or Business Operations focused on user activations
Direct experience with AI and ML-driven automation in attribution and incrementality
Strong cross-functional communication skills for senior stakeholder alignment
Proven track record in leading and developing high-performing marketing teams
Hands-on experience with MarTech stacks and data pipelines for marketing attribution
Responsibilities
Increase marketing-attributable patient starts with scalable systems and playbooks
Define data-driven marketing strategies for commercial referral audiences
Lead the establishment of attribution criteria for marketing campaigns
Manage A/B and multi-variant testing to drive optimization
Identify and implement automation opportunities to enhance campaign efficiency
Develop templates for activation campaigns to facilitate innovative testing at scale
Benefits
100% remote work environment supporting work-life balance
Transparency in pay ranges based on U.S. location
Comprehensive health benefits including medical, dental, vision, and life insurance
401(k) plan access for future savings
Generous time-off policies including company-wide shutdown weeks
Paid parental leave for various family situations
Employee Assistance Program for mental and physical health support
Home office stipend to set up workspace effectively
Quarterly department stipend for team-building activities
Wellness events and lunch & learns for skill development
Community groups supporting diverse employee identities
Full Job Description
About the Role
We are seeking a Director of B2B Employer Marketing to lead Rula's Activation Marketing team from a content-production focus to an intelligence-gathering and multiplier engine. This dynamic leader will be responsible for driving patient starts from commercial referral channels by building scalable systems and repeatable playbooks. You will apply advanced data-driven strategies and deploy MarTech architecture to ensure the team is tracking towards every marketing event being tagged, measured, and automated for scale. In detail, this role will be responsible for:
Increasing marketing-attributable patient starts and build scalable systems with repeatable playbooks
Defining data-driven strategy for marketing touchpoints on from commercial referral audiences (Health Plans, Employers and Primary Care Providers) to maximize patient starts
Leading the plan to define attribution criteria and process for marketing-driven campaigns, in partnership with the commercial, product and analytics teams
Leading a team that establishes a testing and experimentation approach: A/B or multi-variant testing campaigns (both creative and the campaign component levels) to determine what works, and incrementality tests to understand impact vs holdouts
Identifying optimization through automation areas, reducing manual campaign execution, and content building using AI agents and tools
Driving the roadmap to templatize activation campaign approach, and open capacity for more innovative testing at scale
Required Qualifications
10+ years of related professional experience in Marketing, Growth, Product Marketing and/or Business Operations with a focus on user activations
Direct experience scaling teams by leveraging AI and ML-driven automation to solve high-stakes challenges in attribution and incrementality
Demonstrated cross-functional influence and high quality executive communications to align senior stakeholders across Commercial, Analytics, and Product teams
Proven expertise leading teams through both people managers and individual contributors, with a track record of hiring, developing, and retaining high-performing marketing or growth talent
Hands-on proficiency managing a MarTech stack (i.e. Hubspot, Salesforce, Redshift, Amplitude, etc.) and data pipelines specifically for marketing attribution
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
3+ years experience at a high-growth start-up or in a tech-forward healthcare/pharma company
Deep healthcare ecosystem knowledge, with practical understanding of operational workflows of PCPs, Health Plans, and Employers, particularly within the behavioral health or telehealth space
AI-Driven Marketing Operations, with noted expertise implementing and managing AI agents or LLM-powered tools to automate content production and campaign workflows to directly reduce manual execution hours
"Player-coach" experience, possessing an ability to dive deep into operational details and provide technical coaching while simultaneously driving high-level organizational strategy
We're serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
Our team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
About Rula Health
Rula Health Careers
Joining Rula Health presents an unparalleled opportunity to become part of a leading team in the healthcare industry, renowned for innovation and leadership in delivering exceptional patient care.
Work You'll Do
At Rula Health, professionals will find themselves at the forefront of the healthcare sector, helping to shape the future of medical services through cutting-edge technologies and practices. This is where industry expertise meets digital innovation to transform healthcare services.
Lead in a unique position in the marketplace, leveraging deep industry knowledge and technological advancements to make a significant impact.
Engage with a dynamic team of healthcare professionals and technology experts dedicated to navigating the complexities of healthcare innovation.
Rula Health Job Opportunities
Rula Health is building a market-leading team to drive transformation in healthcare services. The company offers a variety of job opportunities, from clinical roles to IT support, each contributing to the overarching goal of enhancing patient outcomes.
Innovative Work
Join the ranks of skilled professionals who are pushing the boundaries of what's possible in healthcare. Rula Health is a place where innovation is the norm, not the exception, fostering a culture of continuous improvement and creative problem-solving.
Professional Growth and Development
Embark on a career path that offers extensive growth opportunities. Rula Health is committed to professional development, offering diverse training programs, including leadership development and diversity training, to ensure every team member can reach their full potential.
Explore Career Paths
Rula Health not only offers job opportunities but also internships and entry-level positions that provide a stepping stone for those beginning their careers. These positions are crafted to build skills and provide valuable industry experience.
The Rula Health Employment Experience
Rula Health is dedicated to creating a workplace where diversity is celebrated, and inclusion is the bedrock of the company culture. The team is composed of passionate, curious, and solution-driven members who thrive in a collaborative and innovative environment.
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